Advertising trade paper ADWEEK is trying to handle 'viral marketing' and 'social media' the same way as it always handled TV commercials and magazine ads. So, it noted that one of the most successful 'social branding' promotions of the last six months was for Ian McKellan and Patrick Stewart on Broadway. Note: While McKellan was much more active on Facebook recently, Stewart has had many more MetaFilter FPPs (in fact, Ian's only post here was about him officiating at Stewart's wedding).
posted by oneswellfoop
on Apr 19, 2014 -