Igor Kenk was arrested for bicycle theft in Toronto on July 17. Here's an audio documentary that includes an interview with the man himself:
Steal This Bike (be warned, a lot of profanity, and a little pretentious).
[more inside]
posted by Chuckles
on Jul 29, 2008 -
46 comments
Thousands of new products and businesses every year need names. The creation of these names, is a business in itself, and is usually a pretty secretive process. But
Igor, a naming and branding agency, offers a surprisingly detailed and illuminating primer on the naming game. Igor describes
how they do it and
who they’ve done it for. Igor’s
naming taxonomy charts for various products (including one for the
company names of naming companies) help illustrate the research portion of the process. Check out: studies of successful names like
Pepperidge Farm’s cookie names, and why AT&T Canada’s name change to Allstream was
a bad idea. And don’t miss Igor’s two blogs (metablogged
here):
Snark Hunting, “all about naming and branding in popular culture” and
Wordlab, on “naming and branding issues.” For fun, try Wordlab’s own tongue-in-cheek
naming tools, like the Drug-o-matic drug name generator, Name Your Band, and the Morpheme generator.
posted by beagle
on Sep 7, 2006 -
25 comments