Page 23. [SYLT] Apparently, life isn't as perfect as you would assume for the immaculate models living inside the IKEA catalog. With this amusing short, Jeroen Houben, Tim Arts and Stefan van den Boogaard show us the real-life drama that goes on beyond what we can see from the outside. The four minute short won the juryprize and audience award at the 48 Hour Film Project in Utrecht (Netherlands). [Via: Adverblog]
Ikea ads switch from guerrillas to cats. Ikeafilter “Herding Cats” is an experiment by IKEA UK where they released 100 cats inside their Wembley store at night. The finished commercial.