Querying the hive mind [pdf]
Jane McGonigal, one of the lead designers of I Love Bees writes about collective intelligence, the phenomenon of massive groups of people gathering online to solve problems, as it played out in I Love Bees (an alternate reality game).
posted by Kattullus on Feb 11, 2008 - 13 comments

Son of Bees or Bees Knees? Looks like the Halo crowd may have uncovered another I Love Bees or maybe just the Bees Knees?
posted by metameme on Jan 10, 2005 - 25 comments

More viral marketing? Move over, BK chicken. I love bees is teh rox0r.
posted by cohappy on Aug 2, 2004 - 7 comments