Final Cut Pro backlash. Two months ago, Apple
previewed the new 64-bit version of its popular professional video editing application, completely re-written and re-designed with loads of new, revolutionary features, an iMovie-like interface, and a deep price cut.
Excitement and
anticipation abounded. On Tuesday, it was
released, and the excitement has been completely
reversed. Unfortunately, as Apple
typically does with
all-new products, they left out a lot of features that users particularly needed (including backwards compatibility), and simultaneously
killed the previous version, causing an unprecedented amount of
confusion and
anger in a matter of
hours. Many people felt left in the lurch, others felt that Apple had abandoned the pro market without telling anyone, and still others prescribed
patience.
posted by fungible
on Jun 23, 2011 -
193 comments