" There were lots of small children in the audience. I thought about asking one little girl if she had voted for the paddle, the rod or the cattle prod." In 1995, a company called
Interfilm revolutionized the movie industry.
Oh, no, wait, it didn't. Audiences at Mr. Payback, "the first interactive movie," pressed buttons on a joystick attached to their seat to vote on the actions of the characters on-screen -- for instance, what kind of physical abuse a captured thug should undergo. Despite the pedigree of director Bob Gale (writer/producer of
Back to the Future) and co-star Christopher Lloyd,
critics were not impressed. The company folded a week after releasing its third interfilm, "I'm Your Man," scored by Joe Jackson, which did, a few years Interfilm was the brainchild of "conceptualist" and guy-with-gigantic-glasses Bob Bejan (
Dateline NBC interview), who now works at a
next-generation, data-driven marketing agency that delivers strategic, multi-channeled communication solutions designed to cultivate and sustain relationships between brands and their audiences. Watch:
Clips from "Mr. Payback."
The making of "I'm Your Man." (warning: A. Whitney Brown.) Read: the New York Times
on the 1998 DVD release of "I'm Your Man." Booklet copy from the "I'm Your Man" DVD.
posted by escabeche
on Aug 31, 2009 -
43 comments
iPix Movies are cool interactive movies, you choose the angle you view while it is playing and you can turn to any angle, up, down, left, right and zoom. This is pretty wild but takes a broadband connection so if you are a dial up user, forget it. I want the little helicopter the camera is on, very cool.
posted by me myself and i
on Apr 13, 2001 -
11 comments