"Advertising is not well.
Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement
emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement
clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising
—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil
that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale
about the business models that sustain the Internet." [more inside]
"These big collections of personal data are like radioactive waste
. It's easy to generate, easy to store in the short term, incredibly toxic, and almost impossible to dispose of. Just when you think you've buried it forever, it comes leaching out somewhere unexpected." A talk by Maciej Ceglowski, founder of Pinboard
, about why we have Big Data and why it's frightening. [more inside]
Obby Breeden, husband of The Devil's Panties
and Geebas on Parade
's Jennie Breeden, on what happens
when the web advertising industry decides that an occasionally foulmouthed webcomic is equally "Adult" as a porn streaming site, as well as how to find your own site's score.
Eight years after the Million Dollar Homepage
) sold out its pixels and funded Alex Tew's college education, 22% of the page has fallen victim to link rot
. Article inspired by musings from our own Fearless Leader.
Matthowie hates him! Mefite's shocking discovery of how to get 100 favorites in 10 minutes. Up your favorite ratio in 10 days with one weird trick
, take your mefi performance to the next level. Click here [more inside]
A recent TV ad
for Cheerios depits a heartwarming family vignette: An adorable tyke asks her mother if the cereal is good for the heart, her mother says yes, and the dad wakes up from his nap to find a pile of Cheerios on his chest.
But the fact that the mother is white, the dad is black and the child mixed-race has touched off a firestorm of criticism
that one media critic described as "a progressive-looking commercial collides with the ugliness of the Internet."
Parent company General Mills says it is has no plans to stop airing the spot or to take it down from its YouTube channel. [more inside]
A Transparent Attempt to Explain the Economics Behind Running a Pop-Culture Website and the Need to Run Intrusive Advertising The thing about display ads is that you are paid for about what they are worth, which is to say: $.30 per 1,000 impressions. Most people barely even notice them, so advertisers are not willing to pay you very much to run them...Instead, we have to use intrusive ads which are paid on a much larger scale, approximately $7.00 per 1,000 impressions. So, if a site like ours generates 100,000 impressions, that should be $700 a day. Awesome. We should be rich, right? Not so much. Pajiba previously
. [via Slashfilm
The Jig Is Up: Time to Get Past Facebook and Invent a New Future
- After five years pursuing the social-local-mobile dream, we need a fresh paradigm for technology startups.
"This isn't about startup incubators or policy positions. It's not about "innovation in America" or which tech blog loves startups the most. This is about how Internet technology used to feel like it was really going to change so many things about our lives. Now it has and we're all too stunned to figure out what's next. So we watch Lana Del Ray turn circles in a thousand animated gifs."
"Developers ask us if they should build client apps that mimic or reproduce the mainstream Twitter consumer client experience. The answer is no." - Not long after saddling it's own iOS client with some unpopular new "features"
Twitter is saying no to the development of new competing clients
. Existing clients such as Twitterific
should be unaffected.
With it's new redesign
Gawker, and it's affiliates
, will be moving away from being blogs. They want to be like Television
The Wall Street Journal
's What They Know
blog is charged with determining what information marketers are capable of learning about internet users through tracking technology
. This weekend, they took aim at Facebook, after their investigation discovered that many popular apps on the social-networking site, including those by Zynga
, have been transmitting identifying information in the form of User ID's to dozens of advertising and Internet tracking companies,
even if a user has enabled strict privacy
settings. Additional analysis
. Response post
on Facebook's Developer Blog. Forbes' blogger Kashmir Hill asks if the WSJ is overreacting
, and Techcrunch notes
that the severity and risks of UID transferral are still being debated
This morning, Google launched
a new feature called "Google Dashboard
" that lets users view (and in some cases control,) what data is being stored on a range of more than 20 Google services, including Gmail, Calendar, Docs, Web History, Orkut, YouTube, Picasa, Talk, Reader, Alerts and Latitude. [more inside]
How To Save Media
Jason Ponti from Technology Review offers some suggestions as to how traditional print publishers might save themselves from becoming irrelevant.
With Rupert Murdoch planning
to start charging for access to some of the content of his newspaper's websites is this the end
of the age of free
? But will it rescue
the newspaper industry? Or is the Kindle or other ebook
reader the answer? And if free news on the web is unsustainable from advertising what
about YouTube, Twitter and Facebook?
Over the past couple of years, Facebook has become increasingly popular, until it seemed like everyone and their grandma was joining up. A new feature
, called Facebook Beacon
, lets corporations
join the fray. Might
this be cause
? [more inside]
with former employee of hated spyware-maker 180 Solutions
The End of the Internet?
"The nation's largest telephone and cable companies are crafting an alarming set of strategies that would transform the free, open and nondiscriminatory Internet of today to a privately run and branded service that would charge a fee for virtually everything we do online."
Google To Start Selling Banner Adverts
From the that-didn't-take-too-long-department, Google's ad sales VP Tim Armstrong says Google will now start selling graphical banner adverts. One concession to their old mores is that, for now, the banner adverts will only appear on affiliated websites running their AdSense
referral program (as does MeFi), and there is an opt-out. However... "We have no plans to show images on Google.com"
, said Mr. Armstrong "but we are not opposed to it"
Sorry Matt, you can't post in this thread.
Google changes its Adsense agreement so that anyone participating in the program is barred from talking about the program. First rule of Adsense, there is no Adsense.
The worst Internet ad ever.
Hopefully I won't be the only one to see it; it's not clear how long it will be there. They actually obliterate your ability to see the content for a few seconds. Makes me want to strangle Next Day Blinds. Anyone else have examples of horrible (or good) new Internet ads?
Is it just me or does AdCritic.com
suck now? I remember a year or two ago it was a great place to check out the latest, funniest commercials. It's been months now since I've even been able to successfully view a commercial there, and their Top 10 Lists never change -- and usually only feature ads that contain allusions to women's underwear. Did "new management" take over?
A pyramid scheme for web traffic?
ExitBlaze apparently sends traffic from one member's site to another's (or, no doubt, to other sites they must sell hits to): Bob doesn't know it but a pop-underwindow displaying an ExitBlaze member's site has just shown up underneath the main browser window.
And Bob owes it all to you!
Interesting sellout. About.com
has changed the "o" in their name to a Life Saver throughout the site. That's some desperate advertising.
Follow the link to a post at the beloved-by-all-metafilterians Jason Levine
read the fourth paragraph: it seems that i'm not the only one highly ticked off by the recent slew of x10 pop-under ads.
Jason has kindly provided links that will set cookies to prevent them from appearing for 30 days, 1 year or 10 years.
I modified the url yet again to keep it from popping up ever again within my lifetime
What Would This Do To the 'Net?
Would such legislation be Constitutional?
Is this the future of web?
Is it me or are many Internet sites starting to mimmick newspapers? Large banner ads
, aken to the full page spreads of newspapers and magazines. Oversized headlines. What next? Have major sites abandoned the internet as a separate medium?
Maybe I spoke too soon.
A lot of semipro tech-zines
, sort of like blogs except with specific subject matters
to cover, are financed by ad networks. In the recent past a bunch of them have lost their funding
when their ad networks went out of business. Now one of the biggest networks which remains is changing their terms
to the detriment of the web sites. I gather that a lot of the ad networks were running at a loss, and of course new funding has dried up. [more inside]
The Opera Browser
is now ad-supported freeware. What does this mean for Internet Explorer and Netscape?
Oh, cool; someone patented banner ads!
And they're suing everyone else for using them. (Ok, so they really only patented *offline* banner ads; we could *hope*, right? :-)
and grrl.com (a new chickclick style portal from womensforum.com
) are on the hunt for independent female sites to lump together and sell off to their advertisers. what have your experiences been with .commers? how do you feel about advertising on yr own site? what kind of money is actually earnt from being part of a portal (which seems to be their major selling point)?
what resources are available to independent site owners? perhaps another branch of the metafilter community could be dedicated to informing people about what does happen when a site signs on to a portal business, and what the alternatives are.
Worth has a great story
on how easy it would be for Goto.com to exploit its paying customers. (There may be some registration issues with this link; if it fails, go to the Worth home page
and click on "The Easy Way to Get Rich Click.")
Net advertising behemoth DoubleClick has been quietly buying up marketing databases to allow it to match up your DoubleClick cookie with your name and address
. Time to opt out