"Advertising is not well.
Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement
emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement
clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising
—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil
that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale
about the business models that sustain the Internet." [more inside]
posted by Rhaomi
on Jun 3, 2014 -
"Pop quiz: what is the favorite social networking site of Americans under age 25? If you guessed Facebook you are way behind the eight-ball, because Tumblr now enjoys more regular visits from the youth of America." Tumblr is not what you think.
"Tumblr provides its users with the oldest privacy-control strategy on the Internet: security through obscurity and multiple pseudonymity [... it] proves that the issue is less about public vs. private and more about whether you are findable and identifiable by people who actually know you in real life."
posted by Rory Marinich
on Feb 19, 2013 -
Both inside and outside the walls of Facebook, the story of social games has become one of dead geese and golden eggs, flatlined growth, formulaic games and shady practises. Many warned that the sector was slowing down, but sometimes giants need to fall. It needs to get bad enough before people start to really consider what's next... So what comes next?
posted by Artw
on Jul 31, 2012 -
A treatise on fungibility, or, a framework for understanding the mess the news industry is in and the opportunities that lie ahead. The younger the person you ask, the less likely it is you’ll find that link between wanting to know what’s going on and grabbing a paper or opening up a news website. They use Pinterest to figure out what’s fashionable and Facebook to see if there’s anything fun going on next weekend. They use Facebook just the same to figure out whether there’s anything they need to be upset about and need to protest against.
posted by shakespeherian
on May 11, 2012 -
The Jig Is Up: Time to Get Past Facebook and Invent a New Future
- After five years pursuing the social-local-mobile dream, we need a fresh paradigm for technology startups.
"This isn't about startup incubators or policy positions. It's not about "innovation in America" or which tech blog loves startups the most. This is about how Internet technology used to feel like it was really going to change so many things about our lives. Now it has and we're all too stunned to figure out what's next. So we watch Lana Del Ray turn circles in a thousand animated gifs."
posted by flex
on Apr 19, 2012 -
"Unlike the link ... likes are arguably easier to create. Moreover, they are explicit endorsements rather than implicit ones. Therefore, they carry more weight once they are pulled through the lens of our friends. More so than links, this new network of signals allows content to find you, rather than you having to go find it. The rise of likes, just as links before it, will create all kinds of new businesses. And we're just getting started." Are likes poised to replace links as the Web's primary signal?
Then again, it just might be getting out of hand
posted by bayani
on Feb 22, 2011 -
In 2009, a remarkably gifted politician, confronting a remarkably difficult set of challenges
, will have to learn to say "No we can't"
, Guantánamo will prove a moral minefield
, economic recovery will be invisible to the naked eye
, governments must prepare for the day they stop financial guarantees
, we will judge our commitment to sustainability
, scientists should research the causes of religion
, we will all be potential online paparazzi
, English will have more words than any other language
(but it's meaningless), Afghanistan will see a surge of Western (read: American) troops
, Iran will continue its nuclear quest
while diplomacy lies in shambles
, the sea floor is the new frontier
, we should rethink aging
, (non-)voters will continue to thwart the European project
-- but cheap travel will continue to buoy it
-- though it has some unfinished business to attend to
, and a Nordic defence bond will blossom
.The Economist: The World in 2009
. [more inside]
posted by goodnewsfortheinsane
on Nov 27, 2008 -