"Advertising is not well.
Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement
emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement
clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising
—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil
that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale
about the business models that sustain the Internet." [more inside]
posted by Rhaomi
on Jun 3, 2014 -
I turned around to face an approaching figure. It was Larry Page, naked, save for a pair of eyeglasses. “Welcome to Google Island. I hope my nudity doesn’t bother you. We’re completely committed to openness here. Search history. Health data. Your genetic blueprint. One way to express this is by removing clothes to foster experimentation. It’s something I learned at Burning Man,” he said.
posted by Horace Rumpole
on May 17, 2013 -
New Google+ Study Reveals Minimal Social Activity, Weak User Engagement Fast Company
summarizes a new study
from RJMetrics that looks at public posts, +1s, replies and reshares on Google+. It concludes "the average post on Google+ has less than one +1, less than one reply, and less than one re-share." Google replies that public posts are a poor metric of user activity; Fast Company replies that "Google has refused to provide clear figures and metrics for its social network's active user base" and links to Danny Sullivan's "brilliant rundown of Google's lack of transparency on the subject" - If Google’s Really Proud Of Google+, It Should Share Some Real User Figures
There was also Wil Wheaton's recent angry "Oh, go fuck yourself, Google" rant
in response to a recent experiment replacing YouTube's "like" button with a Google+ button for a small number of users, thus requiring them to sign up for Google+ before they can 'like' a YouTube video. Is Google Forcing Google+ Down People’s Throats?
posted by mediareport
on May 21, 2012 -
A new form of wireless network known as White Spaces
will come online next month, the FCC announced
today. White Spaces
has been called "WiFi on steroids". White spaces are unused spectrum between broadcast television channels. It is faster than WiFi so it can handle more data. It can bring (nearly) free Internet access to the most remote areas of the country, places that can't get WiFi. Because it uses broadcast television signals, any place that can pick up a broadcast TV signal should be able to tap into White Spaces
posted by cashman
on Dec 22, 2011 -
We expect even more rapid innovation in the web media platform in the coming year and are focusing our investments in those technologies that are developed and licensed based on open web principles. To that end, we are changing Chrome’s HTML5 <video> support to make it consistent with the codecs already supported by the open Chromium project. Specifically, we are supporting the WebM (VP8) and Theora video codecs, and will consider adding support for other high-quality open codecs in the future. Though H.264 plays an important role in video, as our goal is to enable open innovation, support for the codec will be removed and our resources directed towards completely open codec technologies.
- Google's Chrome is will be joining Firefox in no longer licensing the MPEG-LA H.264 video codec
favoured by Apple and Microsoft for use in the HTML5 <video> tag (previously
). Not everyone is seeing this as a good thing
posted by Artw
on Jan 13, 2011 -
, I type many things – sincere and not – that I would never say in person because it’s easy, when typing certain things into a box, to forget whom you are typing to." From Thought Catalog
, writer Caroline Bankoff lists 45 things she thinks about when she thinks about google's chat service. [more inside]
posted by Potomac Avenue
on Jan 6, 2011 -
Despite very strong denials
last week from Google and Verizon that they were not discussing ways around Net Neutrality
, Google and Verizon held a conference today
to announce their agreement to the establishment of price-tiered network services, dividing the current Internet into a "neutral public Internet" that remains "open" (and which preserves access to YouTube and other Google properties), and a set of paid, priority channels that Verizon and other telecoms can use to deliver certain other types of content at higher prices, particularly over cell networks and whatever future infrastructure the Internet will be carried over.
posted by Blazecock Pileon
on Aug 9, 2010 -
requires users to install Frame in order to get the benefits of CSS3 support (among other things). CSS3 Progressive Internet Explorer aims to bring support for CSS3 in IE versions 6 through 8 via a server side script. It's early days for the extent of supported properties but there are more to come. If it's ultimately functional and useful long term remains to be seen.
posted by juiceCake
on Jul 18, 2010 -
"For the month of March 2010, the city of Topeka will be known as Google, Kansas
." Mayor Bill Bunten says the proclamation is an attempt to stand out from the crowd
, as cities around the United States have until March 26 to tell Google they're interested in participating in the Fiber for Communities
program, part of the company's recently announced plans to build a series of superfast broadband networks across the country [previously on MetaFilter
]. Other cities are trying to get Google's attention, but Duluth, Minnesota, has upped the ante
by pledging to name its firstborn sons "Google Fiber" and its firstborn daughters "Googlette Fiber" in a video [YouTube, 3:34]
spoofing Topeka's efforts.
posted by amyms
on Mar 4, 2010 -
This morning, Google launched
a new feature called "Google Dashboard
" that lets users view (and in some cases control,) what data is being stored on a range of more than 20 Google services, including Gmail, Calendar, Docs, Web History, Orkut, YouTube, Picasa, Talk, Reader, Alerts and Latitude. [more inside]
posted by zarq
on Nov 5, 2009 -
Two articles from The Economist's Intelligent Life magazine about changes in knowledge production and acquisition, The Last Days of the Polymath
by Edward Carr and Is Google Killing General Knowledge?
by Brian Cathcart. The first deals with the implications of increasing specialization in all field of human activity and the second with whether people are not committing facts to memory because they are so easy to look up on the internet.
posted by Kattullus
on Sep 28, 2009 -
Top 100 search terms of the <18 crowd during summer.
If you're Glenn Quagmire, don't read this. All others, continue!
An article with at least superficial credibility (they admit kids search for porn, etc.) about what kids, tweens and teens search for online. Randomness includes Megan Fox, Walmart, Youtube and Naked Girls. (And Craigslist. What the hell do kids need on Craigslist?)
posted by ShadePlant
on Aug 14, 2009 -
The continuity I have in mind has to do with the nature of information itself or, to put it differently, the inherent instability of texts. In place of the long-term view of technological transformations, which underlies the common notion that we have just entered a new era, the information age, I want to argue that every age was an age of information, each in its own way, and that information has always been unstable. Let's begin with the Internet and work backward in time.The Library in the New Age
by Robert Darnton, historian and Director of the Harvard Library. A wide-ranging overview of the status of libraries in the modern world, touching on such subjects as: journalist poker games, French people liking the smell of books, bibliography at Google, news dissemination in the 18th Century, book piracy and the different texts of Shakespeare. Some responses: Defending the Library of Google
, The Future in the Past
and Librarians Need a Better Apologetic
posted by Kattullus
on Jun 1, 2008 -
NSA,FISA, and Privacy It is of course the president who finally approves of actions that may or may not be deemed legal but before 9/11, this is what he had been advised to consider
"The largest U.S. spy agency warned the incoming Bush administration in its "Transition 2001" report that the Information Age required rethinking the policies and authorities that kept the National Security Agency in compliance with the Constitution's 4th Amendment prohibition on "unreasonable searches and seizures" without warrant and "probable cause," according to an updated briefing book of declassified NSA documents posted today on the World Wide Web.
If this is the sort of reading you enjoy, then by all means dig about here:
But then Windows
allowed NSA to have a sure access to your machine .
And by now we all know that Google
will fight the government on making its search data base available in order to protect your privacy.(Reality: to protect Google stuff). And if you worry about search engines tracking you and making data available, then here is a workaround
posted by Postroad
on Jan 20, 2006 -
Google blacklists CNET reporters?
An article about privacy issues that highlighted the potential for abuse
if logs of search terms linked with IP addresses are combined by search companies with address and phone data, angered Google CEO Eric Schmidt enough to blacklist CNET reporters for a year, at least according to the bottom of this CNET story
. The article begins with information about Schmidt found via Google searches, and goes on to "question Google's ability to adequately balance the heavy burden of safeguarding consumer privacy rights with the pull toward intermingling and mining data for ever more lucrative targeted advertising."
posted by mediareport
on Aug 7, 2005 -