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5 posts tagged with internet by Rhaomi.
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Peak Advertising and the Future of the Web

"Advertising is not well. Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale about the business models that sustain the Internet." [more inside]
posted by Rhaomi on Jun 3, 2014 - 173 comments

"Everyone has pain. It's your job to find it."

Start a home business, get rich quick, win financial freedom! If you watch late-night TV, you've heard it all before. But what's the story behind these slick pitchmen and their dubious schemes? Enter The Salty Droid, your ornery metal guide to the corrupt underworld of scam-marketing scum. This charmingly acerbic bot (owned and operated by mild-mannered Chicago dog-lover Jason Michael Jones [inter-view, long talk + transcript]) is a valiant crusader against the vile con-men who bankrupt the elderly and the desperate with beautiful lies. Exposed so far: A shadowy "Syndicate" of frauduct-pushing personality cults polluting the media with blogspam and woo-woo talking points. Boiler rooms in the Utah desert where telemarketers farm credit from easy targets with cunning, probing scripts [PDF]. Powerful politicians bought wholesale. Believers left to die in fraudulent new-age vision quests. It's a soul-crushing beat, enough to make one feel like a regular catcher-bot in the digital rye. But somebody's got to do it -- preferably someone with plasma nunchucks and titanium skin.
posted by Rhaomi on Aug 31, 2011 - 47 comments

And nothing of value was lost

Founded in 2004 as a place to catalog LiveJournal drama rejected from Wikipedia, Encyclopedia Dramatica rapidly became the premier site on the web for all manner of lulz. Intended "in the spirit of Ambrose Bierce's The Devil's Dictionary," ED grew into a sprawling crowdsourced compendium of memes, subcultures, communities, personalities, and the endless feuds and controversies spawned by 4chan and other anonymous imageboards. While comprehensive, the site developed a reputation for nastiness -- full of "ironic" (?) racism, gratuitous porn, organized attacks on other sites, and disturbingly thorough dossiers on perceived enemies, all dripping with vicious snark (just check out their entry on MetaFilter). But now, after more than six years, it appears the troll has become the trolled. Founder Sherrod "Girlvinyl" DeGrippo, allegedly disillusioned by the site's legal woes and nihilistic trajectory, has permanently shuttered the site and replaced it with OhInternet, a slicker, cleaner, Web 2.0 effort modeled after more respectable internet guides like Know Your Meme (which recently sold to Cheezburger Networks for a cool $N million, discussed here). Backups and mirrors abound, but as for the source? Pool's closed... forever.
posted by Rhaomi on Apr 15, 2011 - 85 comments

FFFFFFFUUUUUUUUUUUU-

Social news site Reddit recently held their "Best of Reddit 2010" awards honoring key players in the site over the last year, including the progenitor of the Rally to Restore Sanity, the clever drive-by cartoonist Sure_Ill_Draw_That, unofficial image host Imgur, and feel-good story of the year "Today you, tomorrow me." But perhaps most interesting was the winner for Best Big Community: FFFFFFFUUUUUUUUUUUU! Originally inspired by 4chan's popular Rage Guy meme, F7U12 (for short) is a clearinghouse for user-made web comics, slice-of-life affairs that tell a story or share a common frustration using a small collection of crudely drawn yet highly evocative facial expressions. Several have become small memes in their own right -- the wily Trolldad, the doormat Okay, the prideful Fuck Yea, the melodramatic Gasp. And one comic, inspired by the warped text randomly generated by reCAPTCHAs (previously), has given us Lord Inglip -- god of a dark religion now rivaling FSM whose cryptic commands marshal loyal armies of gropagas, falcows, Sellicks, and... canary into exploits both monstrous and inconvenient (timeline, wiki). Obey him -- or else! More fun with F7U12: rage face origins, rage faces in real life, Twitter feed, search comics, create your own (alternate).
posted by Rhaomi on Feb 8, 2011 - 168 comments

Virtual Archaeology: Active Worlds Turns 15

Fifteen years ago this week, programmer Ron Britvich launched version 1.0 of Active Worlds. Started as an autonomous project of Worlds, Inc. (a spinoff of educational gamesmaker Knowledge Adventure), Active Worlds was one of the first and most ambitious attempts to create a 3D virtual community on the web. Built on the architecture of Britvich's Worlds Chat beta, Active Worlds debuted in the form of Alphaworld, a sunny green infinite plane open to public building. In its opening years Alphaworld experienced a land rush of construction, resulting in an anarchic starfish sprawl larger than the state of California. A sister company, Circle of Fire, was soon founded to craft additional themed hubs, and once individual ownership of worlds became possible the AW community spawned a veritable universe of hundreds of worlds. Although the company has seen its ups and downs since those heady times and its fortunes have slowly dwindled, the Active Worlds platform survives to this day. Look inside for a simple guide on how to log in to the (free) service, rundowns of the best worlds, links to essays analyzing the program's legacy, and other content summing up its venerable community. [more inside]
posted by Rhaomi on Jul 4, 2010 - 18 comments

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