"The spirit of the 60s lives in these trailers, leaning hard on mood and music, not plot. The same is true for the Godfather trailer, as Coppola gives audiences a peak into the Corleone family.-- An epic history of the movie trailer, by Matthew Schimkowitz
However, the closer Hollywood gets to the age of the blockbuster, the more the modern trailer starts to reveal itself, and it all starts with Jaws -- the film phenomenon of the summer of 1975. [ ... ] It introduced something new to trailers: relying almost entirely on the narrative of the film to advertise it. In 3 minutes and 21 seconds, the entire story arc of the film, save for the ending, is given away. There’s a shark terrorizing the beach on the 4th of July, it’s up to a local sheriff to take care of it, and he teams with a scientist and a fisherman to get the job done."
With the Discovery Channel facing criticism, disgust, and outrage over its choice to feature a fake "documentary" to kick off its popular "Shark Week" programming series, we should not forget another selachimorphic disaster from 26 years ago: Jaws 4: The Revenge, which has the dubious distinction of a perfect 0% "fresh" rating at Rotten Tomatoes. The troupe at the bad movie podcast "How Did This Get Made?" (previously) skewered the film in an episode last year, but this week they just may have found the answer to their show's titular question by locating and interviewing the now-retired director of the film, Joseph Sargent. "We all lost sight of the absurdity of the premise," recollects Mr. Sargent, "which is that the shark is getting even."
"The shark not working was a godsend. It made me become more like Alfred Hitchcock than like Ray Harryhausen" - Steven Spielberg relives the filming of Jaws.
Mario is at bat, man! Just in time to handle your jones for singalong fan bonding, to speak the heretofore unspoken truths of super jawesome classic film themes. Also he dresses up, like it's, um, Halloween.
The year is 1978. A group of 12 year-olds have decided to make a Super 8 film of their own based on Jaws. Presenting... SHARK!