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Robin Hood, CEO?

Will shareholders want to invest in companies that don't have a laser-like focus on profit?" "In one US state, they've just brought in a new law which protects companies who put social responsibility before making money [companies referred to as "benefit corporations"]. . . . Shareholders can't [sue] if the company takes decisions to, for example, protect the environment or buy locally, even if that hurts the bottom line" [7:30 BBC audio report]. One way for entrepreneurs to walk the socially responsible walk is to get certification from B Lab, a non-profit that issues trust marks [the "B Corporation" label] for entire companies, not just individual products: "The B Corporation legal framework bakes your values into the DNA of the company so they can better survive new management, new investors or even new ownership." [more inside]
posted by cybercoitus interruptus on Feb 28, 2011 - 37 comments

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