If a man finds himself attracted to a woman who doesn't conform to this list (more on the specifics of the list in a minute), does he not count as a man? What if she's "perfect" for him? What if she makes him feel like a whole person for the first time in his life, but she just happens to have chunky ankles? What does "perfect" mean then? What does "hot" mean? What does "the One" mean? What we're setting up here is an impossible cultural standard that excludes...well...100% of women. Because literally no one is that weird Frankenstein's Monster-with-Benefits that your art department put together.In her typical masterful style, Jezebel's Lindy West reminds us that being a perfect woman is no excuse for being actively harmful to humanity.
posted by Jon_Evil
on Dec 13, 2012 -
Can using different types of models benefit brands? Ben Barry discusses his Ph.D. research in Elle Canada, making a business case for diversity in fashion: women increased their purchase intentions when they saw models who reflected their size, age, and race. Jezebel summarizes, "Barry's research... casts doubt on the age-old theory that people buy things because advertising stokes their insecurities, creating a need that can only be filled by the advertised product. It suggests that advertising can work by inducing in the consumer feelings of affinity for and identification with the people shown in the ad."
posted by flex
on May 20, 2012 -
Feminism's Uneven Success: "Class and racial and ethnic differences among women have intensified over time. The higher earnings of college-educated mothers make it possible for them to purchase child care and help with housework (typically performed by low-wage women workers)... the number of low-skill immigrants living in a large city reduces the tradeoff between employment and fertility for women college graduates. Outsourcing of care responsibilities can have many positive effects, but it reduces the potential for cross-class gender coalitions. Emphasis on changes in women’s average or median earnings relative to men often conceals growing inequality among women." (via)
posted by flex
on Dec 29, 2011 -