"The most brutal, ugly, degenerate, vicious form of expression it has been my displeasure to hear," Frank Sinatra wrote of rock 'n' roll during the time of Elvis Presley. But Frank wasn't stupid... he knew his relevance was fading and if you can't beat 'em, you have to join 'em. So in 1960, Elvis Presley was welcomed home from his two year military tour by the Frank Sinatra Timex Show "Welcome Home Elvis" special. Later Sinatra said, "I'm just a singer. Elvis was the embodiment of the whole American culture."