Is this the future of non-satellite radio? So an old rock station flipped formats in the wee hours of the morning. "Lone Star 92.5 will not air traditional spots. Instead, the station will have 'sponsors' whose content will be integrated in throughout the hour [a la NPR]. Lone Star 92.5 will feature such artists as ZZ Top, The Old 97's, Stevie Ray Vaughn, and of course, Willie Nelson. In fact, the Red Headed Stranger will also serve as the voice of the station." This just might be the significant step it takes HD Radio to rise to the challenge of satellite radio. Those who claim to know radio cynically predict the new format will go down in flames. Maybe they just say that because it is a part of the universally reviled Clear Channel Communications.
posted on Apr 23, 2007 - View this thread