skip to main content
2 posts tagged with lancearmstrong by ardgedee.
Displaying 1 through 2 of 2.
Why is (Radio) Shack -- a company that only markets to North Americans -- spending $20 million sponsoring Lance Armstrong and his team as he spends a year racing bicycles mostly in Europe? "Somewhere, someone has a Venn diagram showing the crossover between electronics geeks and cyclists. I’m sure
those two sets have a lot of crossover."
[more inside]
posted by ardgedee
on Sep 4, 2009 -
78 comments
The bike racing world has a tradition of attention-getting designs, but some spectators at this year's Tours of California or France might have done double-takes at some of the art on Lance Armstrong's rides. As it turns out, Trek and Nike have commissioned
custom designs promoting Livestrong, and as I write this Lance is cycling into Paris on a bike covered with butterfly wings,
courtesy of Damien Hirst.
[more inside]
posted by ardgedee
on Jul 26, 2009 -
50 comments
Page:
1
