NBC to begin broadcasting hard liquor ads - so it seems that in a depressed advertising environment, priorities begin to shift. Smirnoff vodka is set to go first. The rules: Ads are to be broadcast only after 9 pm, only after the advertiser spends four months broadcasting a "responsible drinking" campaign, and "no consumption of alcohol can be depicted in the ads and that no active professional athletes may used in the ads either". Also "85% of the audience for any show must be at least 21-years old and the actors in the ads must be at least 30 years old."
posted by kokogiak on Dec 14, 2001 - 15 comments