Evolution of the Swissair logo and Swissair posters. Many more logos and posters at the Swissair fan site. (logos/posters are direct links to frames at the fan site)
Halation can interfere with your brain making out the shapes of distorted words, such as on passing highway signs. Banned from advertising in F1 racing, a major tobacco company that sponsors a team came up with a novel design solution that may play on this visual effect to an opposite, suggestive effect, depending on the observer. European officials were not amused, going so far as to call the design "subliminal". Ferrari responded by removing traces of the design from its cars. Judas Priest could not be reached for comment. [via]
The British Olympic Committee unveiled the logo and branding for London 2012 today, at a cost of £400,000 (USD796,000). Reaction has been swift - a petition to change the logo or go back to the old one has already reached 10,000 signatures.
Play the logo game. If you have any doubts left about the ubiquity of advertising, this quiz should remove them. How many can you get, and in what categories?
SA VIGNAC. Welcome to the world of Raymond Savignac, the greatest poster artist of all time, and inventor of the little Bic man. Joyous, naughty, simple, elegant, and beautiful.
Google appears to be telling a story with their logo. Is this a fun and creative way to "extend their brand" (as the marcom kids like to say) or do they need to stop letting their engineers handle their logo design?