Aaron Draplin of Draplin Design Co. (previously, twice, thrice) takes on a logo design challenge, describing how he goes about creating enduring designs. If you enjoyed Aaron and his style (bigger image), you can take a tour of his well-organized junk and join him as he scours an estate sale for more inspiration, and continue with him as he discusses the art of the side hustle, specifically Field Notes (previously; history). Or if you'd prefer design tips, Aaron talks about workflow, moving efficiently, and how to make a laurel. But wait, there's more! Aaron also presented at TEDxPortland, discussing work ethics and giving back, and extends on some of those topics in this 22 minute interview. Getting back to the art of things, Aaron talks on logo design the Draplin way, and Aaron Draplin's favorite signs. Warning: obscene language abounds, may not be workplace appropriate.
Mike Tanier of Sports on Earth discusses poorly designed sports team logos throughout history.
By now, the story is well known. A man sits in the backseat of a cab, sketching on a notepad as night falls over a crumbling city. He scribbles the letter I. He draws a heart. And then an N, and then a Y. Right away he knows he’s got something. This is it, he thinks. This is the campaign. The man was a designer named Milton Glaser. The city was New York. The year was 1977. [more inside]
In the 1990's, Michael Doret was tasked with creating a new logo for the New York Knicks. Here is the story of how his ideas were scaled back to create the logo the team uses to this day.
The Miami Marlins have a new logo. Reaction is less than favorable. But the new identity pales in comparison to the homerun feature that will play in the stadium. Reaction.
"With the help of Chris Herron Design, the Hell Office of Travel & Tourism has created a friendly and welcoming voice for destination Hell, and in so doing, has reaffirmed its mission to create an environment in which local businesses can succeed and flourish." Hell presents their new identity: Simply Heavenly ™ . Take a look at the brand new website. See Chris Herron's breakdown of the redesign process, along with dozens of logo explorations. Related: Logos for the moon. (via Brand New)
Two and a half years ago, we explored the early history of Cartoon Network... but it wasn't the only player in the youth television game. As a matter of fact, Fred Seibert -- the man responsible for the most inventive projects discussed in that post -- first stretched his creative legs at the network's truly venerable forerunner: Nickelodeon. Founded as Pinwheel, a six-hour block on Warner Cable's innovative QUBE system, this humble channel struggled for years before Seibert's innovative branding work transformed it into a national icon and capstone of a media empire. Much has changed since then, from the mascots and game shows to the versatile orange "splat." But starting tonight in response to popular demand, the network is looking back with a summer programming block dedicated to the greatest hits of the 1990s, including Hey Arnold!, Rocko's Modern Life, The Adventures of Pete & Pete, The Ren & Stimpy Show, Double Dare, Are You Afraid of the Dark?, Legends of the Hidden Temple, and All That. To celebrate, look inside for the complete story of the early days of the network that incensed the religious right, brought doo-wop to television, and slimed a million fans -- the golden age of Nickelodeon. (warning: monster post inside) [more inside]
Evolution of the Swissair logo and Swissair posters. Many more logos and posters at the Swissair fan site. (logos/posters are direct links to frames at the fan site)
A new project called CitID is attempting to collect logos and/or typefaces representing every city in the world. So far, they have over 150 submissions, including Berlin, Kiev, Portland, Bogota, Tokyo, and Cape Town. [more inside]
Halation can interfere with your brain making out the shapes of distorted words, such as on passing highway signs. Banned from advertising in F1 racing, a major tobacco company that sponsors a team came up with a novel design solution that may play on this visual effect to an opposite, suggestive effect, depending on the observer. European officials were not amused, going so far as to call the design "subliminal". Ferrari responded by removing traces of the design from its cars. Judas Priest could not be reached for comment. [via]
The Design Cubicle articles focus on design tips and resources on all subjects of design; ranging from print, web, logo, branding, advertising and marketing. Popular articles include 10 Common Typography Mistakes and understanding the importance of good type skills; and 12 Common Photoshop Mistakes and Malpractice. The strategies behind designing a successful and memorable logo involve a process which progresses through various stages of listening, research, development, feedback and changes. 11 Steps of a Successful Logo Design Process.
You may have already noticed some of the visual tricks in these logos. Or maybe not. (I never saw the b--- in the T-------- logo before.) Or maybe you just think these are too obvious for words and there are much better examples out there. (via)
Downloadable original logos and badges for restoring old woodworking machines. Via Old Woodworking Machines and the Draplin Design Co.
Forbes magazine runs an article promoting Crowdspring, the "design crowdsourcing" website, and calls professional design "snooty". Professional designers go absolutely crazy.
London's iconic transportation symbol, the roundel, is 100 years old this year and a new online exhibit at the London Transport Museum features some amazing galleries of architecture, promotional material, livery and a great illustrated history of the mark.
Long-time CBS in-house designer Lou Dorfsman passed away this week. He did a lot of great work, but let's just focus on one part: His cafeteria wall at CBS, dubbed Gastrotypographicalassemblage. More about the wall. And an interview with Mr. Dorfsman about the wall.
Reading Tea Leaves and Campaign Logos, a design critique of the 2008 presidential campaign logos. Via Daring Fireball
A Website about Corporate Identity. A large archive of corporation logos with design credits, typeface identification (or, at least the typographic roots of the ID's.) and Pantone color information. Not at all complete, but it's a very nice start. Hopefully it will continue to expand. via: Grain Edit (design blog)
MakeMyLogoBigger Cream is a clinically proven formula which embiggens your logo, gets rid of annoying whitespace, adds SEO magic crystals and reams of powerful marketing text! See Also.
Why is the new NYC taxi logo so ugly? The bumpy design process probably had a lot to do with it. The Times invited eight designers to try improving on it. Perhaps you can do better? (Ob. soundtrack)
Airline Branding Weblog. Can you say "Awesome"?
The British Olympic Committee unveiled the logo and branding for London 2012 today, at a cost of £400,000 (USD796,000). Reaction has been swift - a petition to change the logo or go back to the old one has already reached 10,000 signatures.
Make the logo bigger. (mp3) The fine folks at Speak Up provide a bit more explanation. One can only assume that the follow-up hit will be entitled either 'Split the Difference' or 'The Client Loved It, But They're Changing Everything.'
"Get some respect, be some patriot." The Department of Homeland Security really, really needs "a piece of identity ware." Adbusters culture-jammers need not apply.
I don't know about you, but I won't feel truly secure until the Office of Homeland Security has its own logo. The White House is still just using the presidential seal: boring. The Patent Office's entry has a nice retro feel to it, but some might find it too menacing. The USDA's is maybe a bit too subject-specific. What do you think: should we keep it simple, or go with something a little more strongly stated? What sort of design would make you feel secure?