Apple is apparently tidying up their corporate image even more while riding the wave of Jobs. They'll be eliminating the 'computer' part of the company name and will standardize on a series of 3D-ish solid color logos. The logos themselves, look as if they were stamped out of jello if you ask me. The next question is, of course, how long until Apple gets feeling retro about their identity, and starts using the old rainbow logo again. Anyone remember their 70's corporate typeface? Motter Tektura
Should Apple change its name? After all, they changed the way we use computers. They changed the way we design. They recently changed their logo. That would certainly be thinking different now, wouldn't it? Personally, I'd like them to change their minds and release a six-slot G4 chassis...