This website is about advertising mistakes, such as the L in Staples, capitalized letters where they shouldn't be, and other things that could confuse kindergarten students.
posted by angry modem
on Aug 12, 2005 -
79 comments
Goodbye, DC Bullet. Hello, DC Spin. Branding is very important for business, even when that business is comic books. So this week, DC Comics
announced their first
new logo in
29 years. Why?
Ask DC's President Paul Levitz:
"The hope always, for a brand like ours, is that somehow you can have a logo that somehow acknowledges all the wonderful things that have happened in the past, and looks forward with a sense of 'We’re as cool as tomorrow.'" Compelling, but
Senior VP and Creative Director Richard Bruning has a more practical explanation:
"[A]s we moved into other areas, and got into things like manufacturing toys or action figures or statues, the physical construction of the bullet, the little hairlines that are built around all the letter shapes, made it very difficult to reproduce on any other medium or form than large and on paper." Another good point ... but can a spinning baby blue swoosh really replace that classic
Milton Glaser logo?
posted by grabbingsand
on May 12, 2005 -
33 comments
Play the logo game. If you have any doubts left about the ubiquity of advertising, this quiz should remove them. How many can you get, and in what categories?
posted by fixedgear
on Apr 2, 2005 -
28 comments
The history of the Linux's penguin logo. Linus: So when you think "penguin", you should be imagining a slighly overweight penguin, sitting down after having gorged itself, and having just burped. It's sitting there with a beatific smile - the world is a good place to be when you have just eaten a few gallons of raw fish and you can feel another "burp" coming.
Tux gallery here.
posted by skallas
on Feb 8, 2004 -
5 comments
Marijuana Buzz Linked to 'Runner's High.' How do I begin to pose one suitable question? Will we see tapped-out stoners jogging roadside in Phish-logo sweats and Nikes? Will the DEA outlaw running? Will states enact "medical running" legislation? Will the ONDCP be forced to release new "Now go tell your teammates you were caught getting high from running; they'll understand" ads?
posted by ZenMasterThis
on Jan 10, 2004 -
31 comments
I don't know about you, but I won't feel truly secure until the Office of Homeland Security has its own logo. The
White House is still just using the presidential seal: boring. The
Patent Office's
entry has a nice retro feel to it, but some might find it too menacing. The
USDA's is maybe a bit too subject-specific. What do you think: should we
keep it simple, or go with something a little more
strongly stated? What sort of design would make
you feel secure?
posted by ook
on Jun 25, 2002 -
22 comments
More tragicomic WTC news. Apparently, the Port Authority of New York and New Jersey had a pending trademark patent on the official logo for the WTC commercial district. The logo was Published for Opposition, in which third parties could oppose the patent filing. If gone unopposed, the logo would then be granted the patent. ...Note the status date.
posted by Down10
on Sep 24, 2001 -
9 comments
Visa in Financial Trouble... Can't buy a clue This takes the cake. Visa is announcing a new Animated Logo with a press release. This animated logo (with sound!) will be played when ever someone makes a wireless purchase with their visa, alerting everyone within earshot of what you are doing. In addition to the animated logo they are staking claim to the newest buzz word to make executives sound stupid: U-commerce.
[via
camworld]
posted by DragonBoy
on Jan 3, 2001 -
16 comments
I was doing some research for a (since abandoned) project, and came across a
freeware version of
logo for windows. After a little more digging I came up with a
palm version.
So, how many of you hip web kids started out with the tiny triangular turtle?
posted by alan
on Dec 10, 2000 -
22 comments
Vive Le Google! ...or maybe "Viva La Google" or something...
I don't think I've seen Google use their logo to celebrate a non-American holiday before. Will we get holidays from around the world now? Can we expect a glorious logo for St. Swithin's Day?
Where will it end????
posted by dogwelder
on Jul 13, 2000 -
6 comments
Google appears to be
telling a story with their logo. Is this a fun and creative way to "extend their brand" (as the marcom kids like to say) or do they need to stop letting their engineers handle their logo design?
posted by jkottke
on May 2, 2000 -
22 comments
The game of legal tug-of-war over the Go Network logo once again seems to be shifting
away from Disney.
posted by jjg
on Jan 28, 2000 -
1 comment
Apple is apparently tidying up their corporate image even more while riding the wave of Jobs. They'll be eliminating the 'computer' part of the company name and will standardize on a series of 3D-ish solid color logos. The logos themselves, look as if they were stamped out of jello if you ask me. The next question is, of course, how long until Apple gets feeling retro about their identity, and starts using the old rainbow logo again. Anyone remember their 70's corporate typeface?
Motter Tektura
posted by grant
on Dec 31, 1999 -
1 comment
Should Apple change its name? After all, they changed the way we use computers. They changed the way we design. They recently changed their logo. That would certainly be thinking different now, wouldn't it? Personally, I'd like them to change their minds and release a six-slot G4 chassis...
posted by grant
on Nov 28, 1999 -
0 comments
