Is Dr Pepper Ten's "NOT FOR WOMEN" marketing Sexist, Satirical or just Stupid? Well, the first commercial for the new low calorie soda is very tongue-in-cheek (yes, he yelled out "Catchphrase!"). But the brand's Facebook page actually excludes women (did you know Facebook can do that?), yet a marketing executive has bragged that 40 percent of the people trying it ARE women (who apparently can't read the signs saying NO WOMEN). The soft drink biz is watching to see if it works. Of course, if the Dr wants to raise the stakes, Slacktory.com has some ideas for ads (including "Grow A Penis", "Make Me A Sammich" and "We put Netflix in charge of our marketing decisions...")
Macho Salad. [SLYT]
The Death of Macho - "The axis of global conflict in this century will not be warring ideologies, or competing geopolitics, or clashing civilizations. It won’t be race or ethnicity. It will be gender. We have no precedent for a world after the death of macho. But we can expect the transition to be wrenching, uneven, and possibly very violent."