NBC is pulling out of air hard liquor ads.
Citing congressional pressure and public outcry, NBC announced today it has reversed its alcohol advertising policy. The decision comes the same day MADD proposed new stricter rules
on TV ads for all
alcohol, including beer and wine, that are based on the NBC's now-scuttled "time, place and manner restrictions" set for the hard-liquor ads. (See also this AdAge story
on MADD's proposal) A spokesperson for the Distilled Spirits Council called NBC's decision decision "unfortunate" and a "disservice to the American public."
posted by me3dia
on Mar 21, 2002 -