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I have hating problems all up in my face!

Wits: The Mad Men Show
posted by PhoBWanKenobi on Jul 5, 2012 - 35 comments

This story could be called "The Quest for a Personality" -- or "15 Guys in Search of a Feminine Identity" -- or "How Miss Virginia Slims Got to Be the Kind of Girl She Is."

From UCSF's Legacy Tobacco Documents Library, "How an Agency Builds a Brand--The Virginia Slims Story." [more inside]
posted by PhoBWanKenobi on Jun 13, 2012 - 32 comments