2 years ago I FPP'd
FlavorPill, a company that sends out permission-based emails for books (
Boldtype), music (
Earplug), and fashion (the
JC Report). They've since added
ArtKrush (it's art, stupid! - nsfw) and
Activate (world events) to their aresenal. In addition to the topic-specific mailing lists, they offer city-specific lists for
London,
New York,
SF,
LA, and
Chicago. Sample issues are archived on the site.
posted by dobbs
on Aug 11, 2006 -
6 comments
Viral marketing done well: First, identify your market of choice. Second, offer an
online petition about an issue that is important to them. Make sure that your
privacy policy allows you to send the visitor email. Each target should be encouraged to spread the petition's address amongst their friends, selecting other similar marks better than you ever could. Better still, the suggestion to visit your site will come from a trusted source. Third, take
your list and
sell access to it. Is it still spam? If you do your job right your mark won’t even know they’ve been hit until the email starts to roll in, and perhaps not even then. There’s nothing to be ashamed about, right?
posted by snarfodox
on Apr 12, 2004 -
97 comments
