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How Anheuser Busch is stopping the craft beer revolution

Both Anheuser-Busch InBev and MillerCoors employ "category space analysts," whose job is to visit a store like 7-Eleven and consult them on the optimal placements of beer on the shelves.
"They are doing the sets, they [say to a store]: 'We can do that for you,'" says Koch. "And then they can take my beer from eye level to the top shelf, which drops my sales rate in half." -- Elizabeth Flock at US News reports on the increasingly dirty struggle between craft beer brewers and the big brewing companies in the US.
posted by MartinWisse on Feb 12, 2013 - 173 comments

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