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The Grotesque Apple, the Ridiculous Potato, the Hideous Orange..

Declaring 2014 the European Year against Food Waste, the European Parliament has adopted a non-legislative resolution that called for action to halve food waste by 2025 and improve access to food by the needy. French grocery store Intermarche got on board with a delightful campaign aimed at convincing people that appearances don't matter when it comes to great tasting foods and increasing awareness of food waste. The video is particularly charming.
posted by VioletU on Jul 18, 2014 - 41 comments

Designing a Perfect Summer

Kiel James Patrick and his fiancée Sarah Vickers spend much of their time meticulously photographing the many splendors of a certain strain of New England life - the world of "prep". But are the people who appear in Sarah and Kiel's photos really their friends? Do Sarah and Kiel own these incredible homes? Or are they just taking social media marketing to a whole new level?
posted by SkylitDrawl on Jul 5, 2014 - 55 comments

They use social media as a research tool

A primer for marketing to understanding Generation Z
posted by psoas on Jun 20, 2014 - 50 comments

Nathan for You

Nathan Fielder's Ingenious Dumb Humor - "How the star of Comedy Central's 'Nathan for You' makes the most of uncomfortable moments." (via; previously 1,2,3)
posted by kliuless on Jun 14, 2014 - 10 comments

Lionpower!

In 1967, you needed the best filmed entertainment humanity could produce, it was important.
posted by vrakatar on Apr 26, 2014 - 26 comments

Indie Ain't Just a Word

Jared Rosen offers a postmortem of GAME_JAM, a failed reality show about game development produced by Maker Studios and sponsored by Pepsi. Contestants Adriel Wallick, Robin Arnott, and Zoe Quinn also offer their perspectives.
posted by gilrain on Mar 31, 2014 - 46 comments

"You shouldn't dream your film, you should make it!" ~ Spielberg

Filmmaker IQ offers an extensive variety of free online courses, articles and tutorial videos for aspiring filmmakers. Their image gallery is also fun to browse through. [more inside]
posted by zarq on Mar 27, 2014 - 8 comments

Explaining the faux Irish pub revolution

Ireland, as much of the world knows it, was invented in 1991.
posted by Chrysostom on Mar 18, 2014 - 197 comments

The dangers of A/B testing

A/B testing has become a familiar term for most people running web sites, especially e-commerce sites. Unfortunately, most A/B test results are illusory (PDF, 312 kB). Here's how not to run an A/B test. Do use this sample size calculator or this weird trick.
posted by Foci for Analysis on Feb 23, 2014 - 38 comments

Yes, Kazakhstan should change its name. This map shows why.

"Life-long Kazakhstan President Nursultan Nazarbayev has suggested changing his country's name to make it friendlier to investors and tourists. It's obviously a little silly to change your country's name for marketing purposes. But there may be more meaningful reasons for the country to change its name..." An interesting perspective from Max Fisher at the Washington Post.
posted by paleyellowwithorange on Feb 11, 2014 - 33 comments

NYC events this weekend inc.: Lunar New Year, concerts, football game.

NFL holds Super Bowl in NYC; NYC unimpressed. While the stadium is technically in New Jersey, it is considered equally if not primarily a New York stadium, and the NFL turned Times Square and Broadway into Super Bowl Boulevard Engineered By GMC. Visitors can kick a football, watch television, ride a toboggan, shop, enjoy a free slice of Papa John's pizza, play XBox, take a photo with the oversized Roman numerals 'XLVIII', use relevant Twitter hashtags, and more. It is not decadent and depraved, though Vice and Gothamist would tend to disagree. The Times discusses less vehement disapproval and disappointment, while Business Insider wishes ill upon the city. Ticket sales are faltering relative to recent years, with the new mayor among those skipping out.
posted by save alive nothing that breatheth on Jan 31, 2014 - 104 comments

Strippers and Steaks Mentality

Booth Babes Don't Work
It’s a pretty indefensible practice. The hiring of young, college-aged females to dress as provocatively as possible to help promote…um, Ultra HD TV sets, Android tablets and Internet-enabled toothbrushes. It’s a relic of old enterprises, but that’s just the way they like their world. But what nearly every critic has failed to mention is a real concrete business reason to end the practice. Well, I do: Booth babes do NOT convert.

posted by jillithd on Jan 16, 2014 - 102 comments

Wrist Mounted Gadgets Ahoy!

Drop Kicker is a blog that investigates products on Kickstarter and Indiegogo that look scientifically implausible, outright impossible, or completely scammy
posted by The Whelk on Dec 6, 2013 - 15 comments

Video games are for boys

Despite a customer base that crosses many demographics, a large part of the video game industry has remained resolutely focused on appealing and marketing to male players in the 18-24 age group. It wasn't always this way. Although early coin-op and console game development was male-dominated, titles in the 1970s were either marketed for entire families or for adults in bars and later arcades. What changed? Polygon investigates.
posted by figurant on Dec 4, 2013 - 135 comments

An army of hipster-friendly bacon ninjas

Why Did 9,000 Porny Spambots Descend on This San Diego High Schooler? A voyage into the strange underworld of spambots, shady marketing, and non-human intelligence.
posted by Horace Rumpole on Nov 25, 2013 - 26 comments

Bread and Circuses are HOT!

Ill conceived ad campaigns seem to be par for the course these days (I personally threw up my hands twenty years ago when Janis Joplin was first used to sell Mercedes Benz), but you have to marvel at the thinking behind Covergirl's recent marketing tie-in with the film "Catching Fire" that assumes people would enjoy looking like the air-headed, blood-thirsty residents of the Capital. The Guardian weighs in.
posted by AlonzoMosleyFBI on Nov 25, 2013 - 196 comments

"How do you calculate the effect that demons have on property value?"

Does Satan worship lower a Las Vegas mansion's value? [latimes.com] How do you determine a price people might pay for such “stigmatized properties?” It’s simple, really. You call Randall Bell.
posted by Fizz on Oct 13, 2013 - 40 comments

A Genre of Surpassing Banality

Thomas Frank discusses the literature of the creative class.
posted by sendai sleep master on Oct 13, 2013 - 59 comments

Leveraging Imperfections of Sensors for Fingerprinting Smartphones

SensorPrint is a proposal to exploit subtle imperfections in accelerometers as a unique fingerprint for smartphones [pdf]. It's easy to demonstrate the idea: Generate a unique ID for your own device. SensorPrint joins other hardware-based tracking concepts in the pursuit of non-configurable, location-aware, un-deletable "cookies" on your mobile device. [via]
posted by Chinese Jet Pilot on Oct 10, 2013 - 5 comments

Data You Can Believe In

The data analysis group that used Facebook and set top TV data to help Barack Obama win the latest election is taking its talents to the private sector. (SL NYTimes)
posted by reenum on Sep 30, 2013 - 16 comments

Something is going to happen ... tomorrow.

As previously discussed on MetaFilter, the countdown has now reached one day. Halo? Battlestar Galactica? A new album by Bros? Or something more sinister, as hinted at (perhaps) by the spectograph of the end-video silences?
posted by Wordshore on Sep 23, 2013 - 450 comments

Yo Joe?

Nostalgia isn't always pretty: The 24 Worst-Dressed Members of G.I. Joe and Cobra along with The 10 Most Useless Members of G.I. Joe and finally, The 20 Stupidest GI Joe Vehicles Ever.
posted by Brandon Blatcher on Sep 9, 2013 - 56 comments

The [INSERT JOB TITLE]'s Daughter

"I was curious to see how many of these books there actually are, so I did a search for books with 'The' and 'Daughter' in their titles on Goodreads. Afterward I spent some time copying and pasting all instances of The ___’s Daughter into an Excel spreadsheet. How much time? A lot..." [more inside]
posted by taz on Aug 7, 2013 - 106 comments

ONE WEIRD TRICK TO GET METAFILTER FAVORITES

Matthowie hates him! Mefite's shocking discovery of how to get 100 favorites in 10 minutes. Up your favorite ratio in 10 days with one weird trick, take your mefi performance to the next level. Click here [more inside]
posted by Carillon on Aug 1, 2013 - 104 comments

#toomucheffortfortoolittlereward

I came to Twitter because I had a book to sell, and my misgivings about the whole enterprise meant that I would never be any good at it. A phrase comes to mind: I was “pissing into the void.” For 1 year, 4 months and 22 days—or 508 days total—Twitter became part of my daily thinking ritual. Writer Benjamin Anastas says Goodbye to Twitter Village. VQR editor Jane Friedman comments.
posted by shivohum on Jul 10, 2013 - 35 comments

It's a bird, it's a plane, it's a messiah figure!

Although the new Superman movie by Zack Snyder (previously) has put off critics with its appropriation of 9/11 imagery and riled fans with its revision of the superhero's moral code, Warner Bros. Studios is hoping Man of Steel will win over the Christian market. In interviews, Snyder is talking up "Christ-like parallels" in his reboot of the character created by Joe Shuster and Jerry Siegel. For those who'd like something more theologically grounded, the studio's marketing department is offering sermon notes entitled "JESUS - THE ORIGINAL SUPERHERO" [PDF] by Dr. Craig Detweiler, M. Div., and organizing free pastor screenings through faith-based PR firm Grace Hill Media. They aren't the first, however, to notice similarities between Jesus and Superman (among other popular cultural figures).
posted by Doktor Zed on Jun 14, 2013 - 220 comments

Quid Pro SEO

In Reluctant Defense of the Curmudgeon Malcontents. A Baltimore-area attorney explains how online marketing is hurting the legal profession: There is for the conscientious ethical attorney a balance between eremitic life in a Byzantine-era monastery and nonsense online carney barking, but none of these non-attorney folks deserve a seat at the table in that discussion. And the more you see of the online marketing nonsense that's out there, the more sympathetic you become to people with poor home training who reject that nonsense in language you wouldn't want uttered aloud in your grandmother’s house of worship.
posted by Cash4Lead on May 8, 2013 - 22 comments

"a watchful eye on technology and marketing"

Back in the day, Ken Segall helped create Apple's Think Different campaign and helped name the iMac. More recently he worked on JC Penney's Yours Truly, commercial, before JCP ousted Ron Johnson as its CEO. He writes a sharp, entertaining blog called Ken Segall's Observatory, where he offers opinions on advertising and design geekery. His take on Ron Johnson's failure is interesting, as is this post on what it takes for an advertisement to stand out in a crowd. He calls attention to surprisingly decent ads from Microsoft and Dell, critiques terrible ads (from Microsoft and JC Penney and even Apple, and comments on whether skeuomorphism has its advantages. He's also fond of discussing product names. Give this one a skip if advertising gives you hives, but for those of you who're interested in things like this Segall's blog is especially choice stuff.
posted by Rory Marinich on May 3, 2013 - 26 comments

International Art English

"The internationalized art world relies on a unique language. Its purest articulation is found in the digital press release. This language has everything to do with English, but it is emphatically not English. It is largely an export of the Anglophone world and can thank the global dominance of English for its current reach. But what really matters for this language—what ultimately makes it a language—is the pointed distance from English that it has always cultivated. " - Triple Canopy magazine on why do artists' statments and press releases sound so utterly odd and confusing.
posted by The Whelk on Apr 26, 2013 - 45 comments

A Step Beyond Product Placement

Branded Superheroes: sponsorships and marketing deals.
posted by OmieWise on Apr 25, 2013 - 32 comments

Why IS The Pepsi Blue?

From the Beatles' White Album to the Pink Panther's Fiberglass, Richard Branson's rebellious red to the Queen's posh purple, CBC's Under The Influence takes a look at How Colours Make Us Buy.
posted by mannequito on Feb 16, 2013 - 10 comments

Treat your facebook friendships like a marketer

Facebook Friend Analyzer A new, fun way to be creepy [SLYT]
posted by UsernameGenerator on Jan 12, 2013 - 30 comments

TIRED OF BRAND X?

An insert house provides labels and covers for products in TV and film production to avoid legal problems and Earl Hays Press is the big granddaddy of them all so why not enter an alternate off-brand universe of Butt Beer, Captain Sugarr, and Sports Page today?
posted by The Whelk on Jan 4, 2013 - 54 comments

The marketing department was hacked!

Perhaps putting a pro-life message on a coat-hanger is the Worst Marketing Decision of the Year. But there are other nominees. [more inside]
posted by Potomac Avenue on Dec 12, 2012 - 108 comments

Radiohead - Comet, Crying, Vivarium, Ten

Something Awful.com - Design The Worst Band T-Shirt Ever.
posted by The Whelk on Nov 2, 2012 - 58 comments

The iEconomy

The iEconomy: Apple and Technology Manufacturing. Since January, the New York Times has been running a series of articles "examining the challenges posed by increasingly globalized high-tech industries," with a focus on Apple's business practices. The seventh article in the series was published today: In Technology Wars, Using the Patent as a Sword. Related: For Software, Cracks in the Patent System and Fighters in the Patent War. [more inside]
posted by zarq on Oct 8, 2012 - 16 comments

Copenhagen cool

American public transportation commercials? Boring. Belgian De Lijn commercials? Amusing. Danish? Exciting!
posted by fredludd on Sep 13, 2012 - 17 comments

Operation Flood

India mourns Dr Verghese Kurien who passed away today at age 90. If you have eaten butter in India, or been able to add a spot of milk to your tea, then you've experienced the impact of Operation Flood — the largest dairy development program in the world. Operation Flood helped India become the world's largest milk producer by 2010–11, with close to 17 percent of the global production. Gujarat-based co-operative, the "Anand Milk Union Limited", often called Amul, was the engine behind the success of the programme. While much more can be said about Dr Kurien's work with dairy farmers, cooperatives, milk production as well as his awards and honours, his best known legacy is perhaps the creation of the Amul brand. The little girl who knew just how to poke India's funny bone has her very own Previously.
posted by infini on Sep 8, 2012 - 12 comments

Crowd and Funding on Internet

Ben Kuchera, a video games journalist who has written for Wired, Ars Technica, and now the Penny Arcade Report, discusses the seedy underbelly of Kickstarter promotion.
posted by gilrain on Aug 27, 2012 - 72 comments

Brilliant A+++++ would read again

The best book reviews money can buy. (SLNYT)
posted by Zarkonnen on Aug 26, 2012 - 61 comments

Well, nobody's perfect. But at least we have cameras.

What makes a memorable movie quote memorable?
A news summary of how they went about it.
A short audio version (via NPR) of the story and research summary.
A Wikipedia list: AFI's 100 years, 100 quotes.
A short list of advertising slogans that fit the research model for movie quote memorability.
The research paper (automatic PDF download). [more inside]
posted by iamkimiam on Aug 15, 2012 - 65 comments

50 Shades of #808080

By late May, more than ten million copies of E.L. James’s Fifty Shades trilogy, an erotic romance series about the sexual exploits of a domineering billionaire and an inexperienced coed, had been sold in the United States, all within six weeks of the books’ publication here. This apparently unprecedented achievement occurred without the benefit of a publicity campaign, formal reviews, or Oprah’s blessing, owing to a reputation established, as one industry analyst put it, “totally through word of mouth.” [Grey Area: How ‘Fifty Shades’ Dominated the Market]
posted by vidur on Jul 30, 2012 - 101 comments

I'd like to buy the world a giant garbage patch in the ocean

Sodastream will ignore a cease-and-desist letter from Coca-Cola regarding a marketing campaign in South Africa (and ~20 other locations) referred to as "The Cage."
posted by mrgrimm on Jun 19, 2012 - 207 comments

Re: Docket No. FDA-2010-P-0149

FDA Rules Corn Syrup Can't Change Its Name To Corn Sugar [more inside]
posted by TangerineGurl on May 30, 2012 - 100 comments

This post could not handle a link from the Daily Mail

As a flag-waving Britain prepares for the Jubilee/Olympics (or in the words of the comedy Twenty Twelve, 'Jubilympics'), the nation seems divided between the wildly enthusiastic and those suffering from Patriotism Fatigue(link may be NSFW). James Ward (of Boring fame) does a round-up of spurious Jubilympic themed products, after consumption of which you may require a sick bag.
posted by mippy on May 22, 2012 - 69 comments

Beaucoup Boo Krug

At Burning Man 2011, select participants were invited to an elaborate champagne dinner party, with food prepared by New York City chef Phil Winser of The Fat Radish. But who hosted the party, what was the reason for the dinner, and why were only certain participants invited? Well, the dinner was a marketing campaign for Krug. [more inside]
posted by mattdidthat on May 17, 2012 - 95 comments

"Many a small thing has been made large by the right kind of advertising." ~ Mark Twain

Don't judge a book by the ad on its cover. [Guardian.co.uk] Chalk it up as another brilliant innovation – or a sign of the impending apocalypse – as China Daily reports that publishers are making space on the front covers of books for advertising. Apparently the "first book to carry an advertisement" is an account of the famous cellist Yo-Yo Ma, written by his mother, which was published in March adorned with "the logo of a well-known Chinese textile manufacturer".
posted by Fizz on May 3, 2012 - 40 comments

"...for the next tour, I’ll either be calm and collected or nervous with a dangerously out-of-control boner."

The Awl: Nine Writers and Publicists Tell All About Readings and Book Tours
posted by zarq on Apr 12, 2012 - 18 comments

Get a load of these cuties

Design Decoded, a new blog on Smithsonian.com, kicks off with a seven part series on the century-long process behind creating and marketing the perfect citrus. [more inside]
posted by Horace Rumpole on Mar 17, 2012 - 10 comments

Dilatant Compound 3179

We went into the Doubleday bookshop at Fifth Avenue and Fifty Second Street the other day, intending, in our innocence, to buy a book, and found all the clerks busy selling Silly Putty, a gooey, pinkish, repellent-looking commodity that comes in plastic containers the size and shape of eggs.
How an item in the August 26th, 1950 New Yorker's Talk of the Town column turned a marketing consultant into a millionare by Christmas. [more inside]
posted by Toekneesan on Dec 22, 2011 - 31 comments

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