MetaFilter posts tagged with marketing and Youtube

Pepsi Review

Rhaomi — Mon, 23 Nov 2009 14:38:23 -0800

The 27 Best (Non-Super Bowl) Commercials of the 2000s: Balls [Bravia] - Birthday [Got Milk?] - Bubble Boy [Volkswagen] - Bus Station [Starburst] - Carousel [Phillips] - Cog [Honda] - Dangerously Low [Levi's] - Diorama [Halo 3] - Evolution [Dove] - Freestyle [Nike] - Gorilla [Cadbury] - Grrr [Honda] - Hello Tomorrow [Adidas] - Lamp [IKEA] - Like [Volkswagen] - Mountain [Playstation] - Noitulove [Guinness] - Odyssey [Levi's] - Rabbit [Comcast] - Sheet Metal [Saturn] - Stork [Monster] - Swear Jar [Bud Light] - Tag [Nike] - Tea Partay [Smirnoff] - Touch [Skittles] - Wedding Toast [Budweiser] - Yes We Can [Dipdive]. Part of Adweek's "Best of the 2000s" competition, which also includes rundowns of the 22 Best Super Bowl Spots and the 15 Best Print Campaigns of the last decade, among many other voting categories.

Ten and two ... whoo-hoo!

the littlest brussels sprout — Mon, 24 Mar 2008 11:55:09 -0800

Live from her minivan, it’s The Jeannie Tate Show! Everyone’s favorite soccer mom runs errands around town with the help of special guests like Bill Hader (SNL), Rashida Jones (The Office), Lonny Ross (30 Rock), and Rob Riggle (The Daily Show). Of course, she’s willing to leave the van behind to visit her heroines, Hillary and Oprah. The show was independently produced by the lovely Maggie Carey and Second City/SNL vet Liz Cackowski before being picked up by Warner Brothers. Some say Jeannie’s shoot first, market later webisode approach is the future of entertainment. But it hasn’t worked out for everyone so far.

How being signed turned into a dirty little secret.

phaedon — Thu, 06 Sep 2007 14:06:11 -0800

"I just turned on my little iMovie, and here I am!" This week, Hollywood Records announced a record deal with female vocalist and underground sensation Marié Digby. Over the past few months, she has over 2.3 million cumulative Youtube hits, and has become a veritable rags to riches story - a testament, if you will, to how the Internet is changing the world of entertainment. What the label failed to mention was that Digby had already been signed to Hollywood Records for almost two years, well before she became a hit. A case of manufactured networking, or simply a "major" misunderstanding?

So much for "free" internet video.

metasonix — Sun, 11 Mar 2007 13:18:01 -0800

Viral Marketing Suggestions. At one time, when YouTube was new, ordinary people filled it with interesting content. But only 3 years later, after television content producers have forced them to remove millions of copyrighted video clips, we are starting to see an even more insidious phenomenon: the posting of "phony" videos on YouTube, for marketing purposes. NBC has just been caught posting a bogus parody of their show "Heroes". Not to mention Agency.com's pathetic attempt to get an ad contract with Subway, lonelygirl15, and many more that have yet to be discovered. Best of all, you can now find how-to instructions on marketing websites showing how to use YouTube for viral marketing. People are starting to notice....yet it is becoming more and more commonplace. (And I won't even mention how many MySpace and Facebook pages are viral in nature.)

Branding & Marketing. Top BRANDS 2006, 2005, 2004

Bodyguard — Mon, 08 Jan 2007 02:33:12 -0800

Top 'BRANDS' 2006, 2005, 2004 - Current List and Achive Overview on How survey was done.... What BRANDS have the most recognition and are the most popular with Americans? Here are the results of the current annual survey and achives from the past two years "With the multitude of brand choices available to consumers, this survey is an important indicator of consumer activity and its correlation to social behavior .... Companies that can provide a clear and consistent brand to consumers, as well as harmonize with social changes will find themselves in a promising position, as illustrated by top-ranking brands..."

lonelygirl15: fact or fiction?

ThePinkSuperhero — Sun, 27 Aug 2006 16:20:56 -0800

One of the most famous characters on youtube is lonelygirl15 (this link being the most comprehensive summary of her story I've seen). Virginia Hefferton of the NY Times is one of the countless people trying to unravel the mystery of whether her video blogs are the ramblings of a cute homeschooled girl and her nerdy crush, or part of a larger marketing campaign.

"Yeah, you heard me, child arsonist. He burns kids"

runkelfinker — Sun, 13 Aug 2006 03:20:31 -0800

Clell Tickle: Indie Marketing Guru (YouTube)