109 posts tagged with marketing and advertising. (View popular tags)
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At Burning Man 2011, select participants were invited to an elaborate champagne dinner party, with food prepared by New York City chef Phil Winser of The Fat Radish. But who hosted the party, what was the reason for the dinner, and why were only certain participants invited? Well, the dinner was a marketing campaign for Krug. [more inside]
posted by mattdidthat on May 17, 2012 - 95 comments

Don't judge a book by the ad on its cover. [Guardian.co.uk] Chalk it up as another brilliant innovation – or a sign of the impending apocalypse – as China Daily reports that publishers are making space on the front covers of books for advertising. Apparently the "first book to carry an advertisement" is an account of the famous cellist Yo-Yo Ma, written by his mother, which was published in March adorned with "the logo of a well-known Chinese textile manufacturer".
posted by Fizz on May 3, 2012 - 40 comments

The Real Story Behind Apple's 'Think Different' Campaign
posted by Artw on Dec 21, 2011 - 107 comments

Melt your brain into goo on an overdose of crass 80s consumerism and TV without the TV shows at 80sCommercialVault. Superbowl 19 commercials. Commercials from Jaws. Saturday morning commercials. Daytime / evening commercials. [more inside]
posted by loquacious on Oct 30, 2011 - 11 comments

Realtors in Cars is one of the strangest sites I've seen in some time. I have no idea how these agencies got their realtors wedged into their cars, or why.
posted by mek on Aug 24, 2011 - 36 comments

"How to Create Advertising that Sells" by David Ogilvy From the late 60's to early 70's, ad agency Ogilvy & Mather ran a series of full-page ads designed to promote the then-new innovative marketing discipline called Direct Response. This ad (#4 in the series) was 1900 words long and featured advice for creating "advertising that sells." [more inside]
posted by zooropa on May 5, 2011 - 39 comments

In 2009, Telebrands Corporation released the Comfort Wipe.
But that's not all! Josh Rimer introduces... the Comfortable Stick! Because toilet paper is so archaic and disgusting. (NSFW at all, at all)
posted by dunkadunc on Apr 25, 2011 - 65 comments

How baby carrots got the Mad Men treatment to make them seem more like junk food.
posted by mudpuppie on Mar 23, 2011 - 92 comments

Things Real People Don't Say About Advertising.
posted by The Whelk on Jan 14, 2011 - 77 comments

The Wall Street Journal's What They Know blog is charged with determining what information marketers are capable of learning about internet users through tracking technology. This weekend, they took aim at Facebook, after their investigation discovered that many popular apps on the social-networking site, including those by Zynga, have been transmitting identifying information in the form of User ID's to dozens of advertising and Internet tracking companies, even if a user has enabled strict privacy settings. Additional analysis. Response post on Facebook's Developer Blog. Forbes' blogger Kashmir Hill asks if the WSJ is overreacting, and Techcrunch notes that the severity and risks of UID transferral are still being debated.
posted by zarq on Oct 18, 2010 - 56 comments

The Web Is Not A TV Channel is the latest in a series of admonitions for musical and marketing industry types from music blogger, record company founder and bass player Dave Allen. [more inside]
posted by Potomac Avenue on Jan 11, 2010 - 9 comments

Barack Obama as celebrity spokeperson.
posted by mrducts on Jan 6, 2010 - 46 comments

Restaurants use menu psychology to entice diners. (SLNYT) [more inside]
posted by AceRock on Dec 23, 2009 - 77 comments

The 27 Best (Non-Super Bowl) Commercials of the 2000s: Balls [Bravia] - Birthday [Got Milk?] - Bubble Boy [Volkswagen] - Bus Station [Starburst] - Carousel [Phillips] - Cog [Honda] - Dangerously Low [Levi's] - Diorama [Halo 3] - Evolution [Dove] - Freestyle [Nike] - Gorilla [Cadbury] - Grrr [Honda] - Hello Tomorrow [Adidas] - Lamp [IKEA] - Like [Volkswagen] - Mountain [Playstation] - Noitulove [Guinness] - Odyssey [Levi's] - Rabbit [Comcast] - Sheet Metal [Saturn] - Stork [Monster] - Swear Jar [Bud Light] - Tag [Nike] - Tea Partay [Smirnoff] - Touch [Skittles] - Wedding Toast [Budweiser] - Yes We Can [Dipdive]. Part of Adweek's "Best of the 2000s" competition, which also includes rundowns of the 22 Best Super Bowl Spots and the 15 Best Print Campaigns of the last decade, among many other voting categories.
posted by Rhaomi on Nov 23, 2009 - 72 comments

A US Senate Committee just released its report on online loyalty programs. Combined, Webloyalty, Affinion, and Vertrue have made $1.4 billion in the past ten years charging customers $10-$20/month for marketing program memberships. Unfortunately, many of their customers (4 million this year) have no memory of authorizing the charges. [more inside]
posted by Nelson on Nov 18, 2009 - 26 comments

The University of Washington Library's Early Advertising of the West, 1867-1918. [more inside]
posted by mudpuppie on Aug 12, 2009 - 24 comments

"It's a different way of thinking about 'local' that's not quite as literal," says a consumer research consultant in an article running this week in alternative newspapers nationwide. The piece (by Stacy Mitchell of the Institute for Local Self-Reliance) describes the response of global and national companies to the reality that consumers are moving more of their dollars into purchasing at locally owned businesses, representing both a threat, and an opportunity for companies that can successfully rebrand themselves as 'local'. As with greenwashing before it, 'localwashing' seeks to lure customers based on perception of values alone, resulting in such phenomena as Frito-Lay highlighting farmers from 27 states as the "local" growers for its potato chips and Hellman's Mayonnaise piloting a campaign in Canada to present its product as 'local' because most of the ingredients are from North America.
posted by Miko on Aug 5, 2009 - 58 comments

The downward spiral that is Evony, a web based multi-player game, advertising. Also: The Best Worst Ads by 1UP and fake in-game ads by Something Awful.
posted by Foci for Analysis on Jul 11, 2009 - 41 comments

Awards can't feed the hungry. (via, with supporting links)
posted by divabat on Jun 21, 2009 - 17 comments

In other energy drink news, the makers of Samedi have decided that the best way to market a drink named after a famous Vaudou spirit was to let him have his input in the marketing campaign. [more inside]
posted by Burhanistan on Jun 9, 2009 - 47 comments

It's time to get ready for the Super Bowl... Ads! Adland has freely available archives of 37 years of commercials from the big game, over 2,800 ads - from 1969, when Winston, Salem, Camel, Tareyton, Pall Mall, and Silva Thins smoked up the Bowl *cough-cough*, all the way to 2008, when the best-liked ad was Bud's dalmation inspiration (how do we know it was best liked? SCIENCE!). Some highlights of the collection include: [more inside]
posted by taz on Jan 29, 2009 - 40 comments

Ever spend a few moments during the day idly mucking about with your cellphone? You're part of a new trend known as micro-boredom - which now presents "a significant opportunity for a publisher to exploit readership and advertising consumption". Get away from the bombardment of advertising and find some sacred space, or just turn off the phone.
posted by divabat on Dec 30, 2008 - 30 comments

Want to sell your pain reliever to mothers? Rule #1: Don't make an ad that pisses off the "Mommy Bloggers". Twitter is currently "Motrin Moms" central- but that's not good news for Motrin.
posted by ThePinkSuperhero on Nov 16, 2008 - 119 comments

Celebrity computer endorsements throughout the ages.
posted by Artw on Aug 21, 2008 - 65 comments

Hey Meta,

Just saw a news report that you were on. Cool! Here is the link.

Best,

gnfti
posted by goodnewsfortheinsane on Jul 11, 2008 - 62 comments

The Branding of Polaroid 1957-1977: How we beat Eastman Kodak and its little yellow boxes at point of purchase despite a clunky product and an irrelevant corporate name. Graphic designer Paul Giambarba blogs about his experience creating Polaroid's iconic corporate identity, product packaging and print advertising while freelancing for Polaroid through the company's rise and fall.
posted by Chinese Jet Pilot on May 22, 2008 - 7 comments

    The wolf
    Is shaved so neat and trim
    Red Riding Hood
    Is chasing him
    BURMA-SHAVE
[more inside]
posted by hadjiboy on Apr 23, 2008 - 33 comments

We believe that nothing is possible without the Lord's blessing and consent. Your product is no exception.
posted by dhammond on Mar 16, 2008 - 51 comments

From about 1875 to the 1940s, cigarette cards spurred tobacco sales. Sets offer a glimpse into the popculture of the times, spanning newsmakers, cinema celebrities, and sports stars; cute illustrated subjects, like "frisky" and children with rosy cheeks; handy info like air raid precautions, first aid, and amusing tricks; and neat stuff like famous escapes, exotic races, and figures of speech. Browse more fun sets of vintage images.
posted by madamjujujive on Dec 11, 2007 - 21 comments

The latest All-Bran commercial really pushes out the product's virtues, although not without making a stink. Personally, I still prefer a heaping bowl of Colon Blow.
posted by brain_drain on Nov 12, 2007 - 53 comments

"My dad started crying, I started crying, my brother started crying," says Carl Nolet Jr., who sounds on the phone like he's not kidding. "It was exactly what we wanted to say. It was simple, it was black and white, it was genuine."

Dear Ketel One Drinker
Don't You Like Our New Oh So Minimalist Ads?
posted by Ambrosia Voyeur on Oct 3, 2007 - 89 comments

Buuuuuy snaaaack fooooood...! Ooooooooooooooooooooo! *rattles chains* [via]
posted by brundlefly on Jun 20, 2007 - 16 comments

The city of Sao Paulo passed an ordinance last year banning outdoor advertising; photographer Tony de Marco has been documenting the skeletal remains of the advertising infrastructure throughout the city; the impact looks like the aftermath of a new type of atomic weapon that targets marketing but leaves buildings & people unscathed.
posted by jonson on Jun 19, 2007 - 84 comments

BestAdsonTV.com Browse TV spots from around the world at this industry site highlighting new creative work. Highly rated ads include this one for Carlton beer, this sober PSA, this lovely one for the California lottery and a fun take on evolution for Guinness. And then there's this, um, sausage ad. Browse the controversies (mostly complaints about copycats), ads from Romania and Iceland and Belgium, or last year's best ads. Many of the most amusing seem to be for beer.
posted by CunningLinguist on Dec 23, 2006 - 8 comments

How Advertising Spoiled Me is a blog showcasing mainly magazine & billboard advertising from around the world, with pieces selected based on their inventiveness/cleverness. If you're offended by advertising, you might want to skip this post.
posted by jonson on Oct 20, 2006 - 34 comments

MADD has an interesting new ad campaign out that uses something a lot of designers tend to forget about when putting together a poster: the paper it's printed on.
posted by dead_ on Oct 12, 2006 - 63 comments

I pooted. Enigmatic billboard advertisements, apparently promoting a Cartoon Network show, Foster’s Home For Imaginary Friends seen in several major cities.
posted by ijoshua on Jun 22, 2006 - 54 comments

Not your older brother's Burger Time. Burger King is developing three XBox videogames starring its eponymous mascot. And not just any games: they'll be modeled after such titles as Halo, Mortal Kombat and Need for Speed. But, you know, with fast food. Confirmation of the plans came in the form of a lawsuit threatened against Kotaku, the blog that broke the story.
posted by me3dia on Apr 17, 2006 - 31 comments

In the latest salvo of the marketing wars, London ad agency Saatchi & Saatchi has taken the unique step of creating a new pop band that combines all the manufactured charm of the Spice Girls with all the serious musical chops of a female version of N'Sync (or, for the Brits out there, a female version of "Take That"). The band has yet to have a name, but they will be available to directly promote whatever item corporate sponsors pay Saatchi to have them promote.
posted by jonson on Apr 16, 2006 - 45 comments

The Century Of The Self. It's a documentary, and the four parts are available at archive.org [2][3][4] -- with a higher quality bittorrent option [via mindhacks]. The program is about the use of psychoanalytical techniques to manipulate and control the "bewildered herd", "engineering consent" in a world fraught with "irrational impulses" [more inside].
posted by gsb on Feb 26, 2006 - 16 comments

Is is just me, or have Superbowl ads gotten way too predictable. Here's hoping this year offers something new. 2006 brings Fabio sinking a gondola, an approved(!) GoDaddy ad, the first ever bilingual ad, and the commercials being offered on DVD and PodCast. Also keep an eye out for muppets, macgyver and machetes.

I hate linking to heavy, but they have all the banned ads, some of which are funny (especially the anti-mac one) and some were just made to be banned. You can see previous years' ads at iFilm.
posted by FeldBum on Feb 2, 2006 - 47 comments

Using fine-art images to promote movies: "But it was Mr. Kessell's "Florilegium" (or "collection of floral images") daguerrotypes that caught Mr. Palen's eye: each image is close-up of a surgical instrument, so poetically rendered that it seems almost organic. Some of the macabre implements resemble exotic flowers. One, from a distance, could be mistaken for the horns of a gazelle. "We were sort of blocked, and all the pieces fell into place once I saw that image," Mr. Palen explained. A deal was made to use that daguerreotype [to promote the upcoming Tarantino-produced film "Hostel"], which actually shows a surgical clamp. [The poster] now appears in theaters and on widespread promotions. [Side: direct WMV link of Tarantino spazing out while introducing "Hostel's" director Eli Roth at a festival.]
posted by JPowers on Jan 4, 2006 - 12 comments

Step-by-step magazine cover photo retouching. (Flash)
posted by fandango_matt on Dec 18, 2005 - 53 comments

Won't somebody please think of the children? Oh, don't fool yourselves! Americans under the age of 12 now spend or influence the spending of $565 billion a year - up from $2.2 billion in 1968, and kid-spending has roughly doubled every ten years for the past three decades, tripling in the 1990s. Which means someone is always thinking of the children. The American Association of Pediatrics (pdf) cites this bludgeoning of kidvertising as creating in children "a fever for shopping and spending, swollen expectations about material needs, decreasing immunity to the assaults of advertisers, self-concepts defined by brands of clothing, and a rash of of debt by the time they leave college". [more...]
posted by taz on Sep 19, 2005 - 55 comments

No logos project. Delete!, fettered capitalism in Vienna.
posted by fatllama on Aug 10, 2005 - 23 comments

Minor Theft: Somebody at the ad agency for Nike Skateboarding must be a Minor Threat fan -- they recreated one of the band's album covers for the marketing of Nike's Major Threat Tour. Did they ask permission, though? No.
posted by me3dia on Jun 23, 2005 - 73 comments

"I just read about CNN Headline News in us weekly. Those guys at the football game were total jerks." --Thoth
posted by jca on Apr 25, 2005 - 42 comments

Play the logo game. If you have any doubts left about the ubiquity of advertising, this quiz should remove them. How many can you get, and in what categories?
posted by fixedgear on Apr 2, 2005 - 28 comments

Remember this? It has won recognition as "Best Interactive Viral" in the Viral Awards. With all the viral1 and stealth2 marketing campaigns, comment spam, astroturfing3, and other tools that marketeers are using to infiltrate the Brave New(ish) World of blog, we sometimes forget that we also have the power to do good, so "you know, like, reclaim the streets, or re-frame the conversation, or some damn thing". Words of wisdom from our not-so-subservient chicken. [and, a bit more...]
posted by taz on Mar 26, 2005 - 20 comments

The New Pitch
posted by Gyan on Mar 22, 2005 - 26 comments

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