The Real Story Behind Apple's 'Think Different' Campaign
posted by Artw on Dec 21, 2011 - 107 comments

Celebrity computer endorsements throughout the ages.
posted by Artw on Aug 21, 2008 - 65 comments

It's not just an apple. It's a power apple.
posted by klausness on Nov 13, 2007 - 30 comments

It turns out the Osborne Effect has nothing to do with Osborne, after all. Conventional wisdom has it that Apple's announcement of long-term plans to move to Intel will dramatically hurt the company in what is termed the "Osborne Effect", after the 1980s British computer company that seemingly went bankrupt due to announcing new products so soon that no one would buy anything.
posted by Rothko on Jun 22, 2005 - 19 comments

Microsoft counters Mac's 'Switch' campaign using the testimony of an unnamed 'freelance writer' who seems to be all sorts of things, including a stock photography model.
posted by Hall on Oct 14, 2002 - 51 comments

Apple setting the marketing bar higher than their engeneers can jump again? Today apple.com reads "Beyond the rumor sites. Way beyond." Apparently yesterday it said something like "This is big, even for us." All of this is reference to the San Francisco MacWorld Expo on Jan, 7th where they presumably plan to launch a new product. The most credible rumour so far is a new iMac with an LCD flat-panel display that has been ready for months, but held back. It's interesting that after the iPod popped the expectations bubble (don't get me wrong, it's a cool toy, but lots of people were disappointed after the hype), Apple is stirring up so much hype themselves. I guess they've got me talking about it.
posted by stevengarrity on Jan 2, 2002 - 89 comments

Discount "apparently in memory of those affected by the Sept. 11 terrorist attacks"? I am an Apple technology fan (except Steve blew it cancelling the Newton), but offering a discount in memory of a tragedy? I'm sorry but I find that insulting. The article has quotes about what a bargain the deal is. Undoubtedly so, but a bargain in memory of 9/11? I want to not believe this but the deal is only available in NYC and DC.
posted by mmarcos on Oct 23, 2001 - 24 comments