It was bound to happen eventually. After
a quarter-century,
26 Academy Awards, and an unparalleled streak of
eleven artistic and commercial triumphs, Pixar's latest project,
Cars 2, is
Certified Rotten. Critics have
assailed the film as a slick but hollow vehicle for Disney's
$10 billion-dollar Cars merchandising industry "lifestyle brand," replacing the original's serviceable tale of small-town redemption with
zany spy games,
hyperactive chase sequences, and even more
lowbrow aww-shucks potty humor from
Larry the Cable Guy. But it's not all bad news! Along with
a fun new Toy Story 3 short, preceding today's (3-D) premiere showings is a first look at next year's
Brave --
a darkly magical original story set in ancient Scotland featuring the studio's first female lead (and
director).
Evocative high-res concept art [mirror] is available at the official website, and
character sketches have leaked to the web, with the apparently striking teaser trailer sure to follow. Also, be sure not to miss the sneak peak of
Brave's associated short,
"La Luna"!
posted by Rhaomi
on Jun 24, 2011 -
263 comments
"What I'm asking is this: Are screenwriters now affected by "spoiler culture" before they even begin the writing process? If you know a twist will be unavoidably revealed before the majority of people see the work itself, and if you concede that selling and marketing a film with a major secret will be more complicated for everyone involved … would you even try? Would you essentially stop yourself from trying to write a movie that's structured like The Sixth Sense?"
Are Spoilers Flipping the Script?
posted by Brandon Blatcher
on Jun 17, 2011 -
128 comments
An unexpected corollary of the modern marketing-and-distribution model is that films no longer have time to find their audience; that audience has to be identified and solicited well in advance. The Cobra -
The New Yorker on the art and science of movie marketing.
posted by fearfulsymmetry
on Jan 21, 2009 -
36 comments
The Room: The Movie. Triple-threat (actor/writer/director)
Tommy Wiseau made his cinematic debut in 2003 with the
The Room (see
trailer and
various scenes),
"a blend between a
softcore porn flick and a Tennessee Williams stageplay." Wiseau ("who's not just one of the most unusual
looking and
sounding-with
an unidentifiable Eastern European accent-leading men ever to
grace the screen, but a narcissist nonpareil whose movie makes
Vincent Gallo's "The Brown Bunny" seem
the apotheosis of cinematic self-restraint...may be something of a first: A movie that
prompts most of its viewers to ask for their money back-before even
30 minutes have passed." -
Variety),
allegedly raised $6 million outside Hollywood to cover production and marketing costs of the self-described "black comedy about love, passion, betrayal and lies" (see
various rough dress rehersals).
Audience members, including comedian
David Cross, have been
"marveling at the bizarre editing, bad bluescreen, uncomfortably explicit
sex scenes and, of course, the enigma of Wiseau himself" as the film
played monthly for years in Los Angeles. Available on
DVD, diehard "roomies"
swear by the
theatrical experience,
shout out their own commentary,
hurl spoons at the screen and singalong to the
soundtrack. Some call it
"The Rocky Horror of the New Millenium" and stage
"Room"
parties. If you look at the
marketing campaign or
survived a screening you might see The Room as
"a seminar on how
NOT to make a movie." [Inspired by
Boing Boing]
posted by boost ventilator
on Jun 1, 2006 -
28 comments
Using fine-art images to promote movies: "But it was Mr. Kessell's "
Florilegium" (or "collection of floral images") daguerrotypes that caught Mr. Palen's eye: each image is close-up of a surgical instrument, so poetically rendered that it seems almost organic. Some of the macabre implements resemble
exotic flowers. One, from a distance, could be mistaken for the
horns of a gazelle. "We were sort of blocked, and all the pieces fell into place once I saw that image," Mr. Palen explained. A deal was made to use that daguerreotype [to promote the upcoming Tarantino-produced film "
Hostel"], which actually shows a surgical clamp. [
The poster] now appears in theaters and on widespread promotions. [Side:
direct WMV link of Tarantino spazing out while introducing "Hostel's" director Eli Roth at a festival.]
posted by JPowers
on Jan 4, 2006 -
12 comments
