An unexpected corollary of the modern marketing-and-distribution model is that films no longer have time to find their audience; that audience has to be identified and solicited well in advance. The Cobra - The New Yorker on the art and science of movie marketing.
posted by fearfulsymmetry on Jan 21, 2009 - 36 comments

Viral marketing for The Dark Knight kicks it up a notch. The Gotham Times -- Joker's Take -- A Safer Gotham -- Gotham National Bank -- Gotham Police -- Gotham City Rail -- Victim of Crime -- Harvey Dent for DA -- Wanted: Henchman
posted by flarbuse on Nov 26, 2007 - 25 comments

It's just a teaser trailer for a monster movie, but people (geeks) are going crazy trying to figure out what it's about. It may or may not have some ambiguous viral marketing associated with it (previously). Some think it's Cthulhu come to destroy New York, some think it's Voltron. Other less sensible people think it's a lion. It is definitely not a lion.
posted by jiiota on Jul 11, 2007 - 122 comments

Using fine-art images to promote movies: "But it was Mr. Kessell's "Florilegium" (or "collection of floral images") daguerrotypes that caught Mr. Palen's eye: each image is close-up of a surgical instrument, so poetically rendered that it seems almost organic. Some of the macabre implements resemble exotic flowers. One, from a distance, could be mistaken for the horns of a gazelle. "We were sort of blocked, and all the pieces fell into place once I saw that image," Mr. Palen explained. A deal was made to use that daguerreotype [to promote the upcoming Tarantino-produced film "Hostel"], which actually shows a surgical clamp. [The poster] now appears in theaters and on widespread promotions. [Side: direct WMV link of Tarantino spazing out while introducing "Hostel's" director Eli Roth at a festival.]
posted by JPowers on Jan 4, 2006 - 12 comments

Movie to release DVD within FOUR DAYS of theatrical release : This is of interest as a shift in marketing strategy that could be highly significant. Consider the implications.
posted by spock on Feb 10, 2005 - 46 comments

Texting blamed for summer movie flops -Oh No! The good old days of 'Buying Your Gross' are gone. "No, the executives are not blaming such bombs as The Hulk, Charlie's Angels: Full Throttle or Gigli on poor quality, lack of originality, or general failure to entertain. There's absolutely nothing new about that. The problem, they say, is teenagers who instant message their friends with their verdict on new films - sometimes while they are still in the cinema watching..." What's an honest marketing executive gonna do? [Via Arstechnica]
posted by kodas on Aug 20, 2003 - 35 comments

Hulking out. I don't know what is more overwhelming, the sheer number of products tied in with the new Hulk movie, or the amount of detail kokogiak collected on the subject. I'm trying to remember another movie that had this variety of marketing tie ins (Slim Jim? Shot glasses? Jello?)
posted by jonah on Jun 17, 2003 - 48 comments

There is growing evidence that Somalia may be the next target in the "war on terrorism". Let's hope that the military doesn't repeat the same mistakes it made in the last intervention in Somalia chronicled in the book Black Hawk Down. All of this is great news for the upcoming movie based on said book. And you can't buy marketing like that. Or can you?
posted by euphorb on Dec 21, 2001 - 15 comments

As noted earlier this month, there are slew of websites connected to Spielberg’s AI. As it turns out, they are all part of an intricate game that stands to last long after the movie comes out. That game is called “movie marketing,” albiet terribly engrossing marketing.
posted by capt.crackpipe on Apr 30, 2001 - 7 comments

The next wave in Internet Advertising in the post Blair-Witch era.
posted by chaz on May 12, 2000 - 12 comments