Gimmie a N-I-K-E! Okay, so this newest bit of marketing brilliance is just a proposal at this point, but it does raise the question "where will it end"? And considering that the athletes and venues themselves are already covered in logos, slapping a few on the cheerleaders seems relatively trivial.
Of course it's just not in sports. This February those of us in Seattle were treated to the sight of an enormous "Microsoft Xp Operating System"
flag flying from the top of the Space Needle. The biggest outrage, to my mind, was the fact that no one in town seemed outraged in the slightest. Have we given up?
posted by Shadowkeeper
on Apr 9, 2001 -
14 comments
Want to avoid sweatshop shoes? Buy Nike. So says
Peter Singer. Same applies to the other favourite targets of the "No Logo" activists. Which raises a curious irony: what happens when a corporation you've habitually demonised starts listening to to its critics? Is it possible to rehabilitate a Big Bad Brand?
posted by holgate
on Mar 26, 2001 -
22 comments
Nike this weekend will unveil a new 50-second commercial. The first 30 seconds will appear in a TV commercial before Saturday's Dolphins-Jaguars game. The second 20 seconds will be available at the Web site. The ad was created by Wieden & Kennedy of Portland.
posted by luke
on Jan 12, 2000 -
4 comments