MetaFilter posts tagged with marketing and nike

minor threat, major rip-off

me3dia — Thu, 23 Jun 2005 13:37:29 -0800

Minor Theft: Somebody at the ad agency for Nike Skateboarding must be a Minor Threat fan -- they recreated one of the band's album covers for the marketing of Nike's Major Threat Tour. Did they ask permission, though? No.

Image is everything

mrgrimm — Sat, 07 May 2005 11:15:00 -0800

Nike doesn't want poor people to buy its shoes. Funny, you'd think K-Mart and Nike would have a lot in common.

Shadowkeeper — Mon, 09 Apr 2001 09:16:00 -0800

Gimmie a N-I-K-E! Okay, so this newest bit of marketing brilliance is just a proposal at this point, but it does raise the question "where will it end"? And considering that the athletes and venues themselves are already covered in logos, slapping a few on the cheerleaders seems relatively trivial.

Of course it's just not in sports. This February those of us in Seattle were treated to the sight of an enormous "Microsoft Xp Operating System" flag flying from the top of the Space Needle. The biggest outrage, to my mind, was the fact that no one in town seemed outraged in the slightest. Have we given up?

holgate — Mon, 26 Mar 2001 11:05:12 -0800

Want to avoid sweatshop shoes? Buy Nike. So says Peter Singer. Same applies to the other favourite targets of the "No Logo" activists. Which raises a curious irony: what happens when a corporation you've habitually demonised starts listening to to its critics? Is it possible to rehabilitate a Big Bad Brand?

gluechunk — Sun, 04 Mar 2001 23:48:17 -0800

Mini-riots break out over gray Nike shoes while people here discuss marketing items to teenagers. "I'm mad," said one girl "I want my shoes."

luke — Wed, 12 Jan 2000 18:51:50 -0800

Nike this weekend will unveil a new 50-second commercial. The first 30 seconds will appear in a TV commercial before Saturday's Dolphins-Jaguars game. The second 20 seconds will be available at the Web site. The ad was created by Wieden & Kennedy of Portland.