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You know how some songs are really catchy and you wonder if the hooks could be engineered to make people like the song? A company called Polyphonic HMI has created software they call "Hit Song Science" which is supposed to contain algorithms that determine if a song is likely to be a hit. The company is touting their first attempt at using HSS in the marketplace as a success. [via furdlog]
posted by mathowie on Mar 10, 2004 - 44 comments

Teenpeople.com premiering a new Sisqo single (press release too) seems like another example of media conglomerate cross-marketing. You can hear an entire song from a new album 2 months before release on a single website, before even radio or MTV gets it, but why is one corporation using another for an exclusive distribution channel? Are things like this and Madonna selling tickets exclusively through AOL going to remain experimental in nature or is it the face of things to come?
posted by mathowie on May 16, 2001 - 10 comments

Here's a list of all the superbowl ads with their length, company, and ad agency that created them. I couldn't find this info anywhere on the web, so I'm pointing to a text file of the email that was sent. Here's a fun game: Count all the dot com's! Make bets on which dot com's will still be around next year!
posted by mathowie on Jan 28, 2000 - 4 comments

Carl wrote a great Industry Standard article lampooning online marketing, and I couldn't help but laugh at seeing a "B to B Convention" banner ad running at the end of it (screenshot).
posted by mathowie on Jan 19, 2000 - 0 comments

This is some comedic marketing. To advertise their new service, Qpass.com has built a parody site that poses as a grassroots organization against the use of forms on ecommerce sites.
posted by mathowie on Oct 26, 1999 - 0 comments

This cool tool grabs Wired News headlines and randomly assembles them into phrases of marketing-ese. Here's a good example: 'Savvy middleware is wiring the planetwide medium of the hyper village.'
posted by mathowie on Sep 29, 1999 - 0 comments

In the 'Automakers that don't get it' file comes this. Saab USA is spamming people to tell them about their new cars. Great, thanks to Saab USA's inept marketing department, I'll never buy a Saab in my entire life.
posted by mathowie on Aug 28, 1999 - 2 comments

Be afraid. Be very afraid. Amway is bringing their scams to the web. When your gullible relatives get online, expect to be bombarded with 'opportunity emails.' Fortunately, there's plenty of people getting the truth out about them.
posted by mathowie on Aug 26, 1999 - 0 comments

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