Not your older brother's Burger Time. Burger King is developing three XBox videogames starring its eponymous mascot. And not just any games: they'll be modeled after such titles as Halo, Mortal Kombat and Need for Speed. But, you know, with fast food. Confirmation of the plans came in the form of a lawsuit threatened against Kotaku, the blog that broke the story.
posted on Apr 17, 2006 - View this thread

Minor Theft: Somebody at the ad agency for Nike Skateboarding must be a Minor Threat fan -- they recreated one of the band's album covers for the marketing of Nike's Major Threat Tour. Did they ask permission, though? No.
posted on Jun 23, 2005 - View this thread

Buy six Viagra prescriptions, get one free!
Spam? No. Customer loyalty program.
posted on Apr 23, 2004 - View this thread

Felony Arrests As Marketing Gimmick? AdAge columnist Scott Donaton perceives the recent spate of celebrities committing crimes as a new marketing scheme. Although the column is tongue-in-cheek, it raises a good point: could all these shenanigans just be a new way to gain street cred and ink more lucrative endorsement deals? Case in point: Allen Iverson-branded Reebok products flew off the shelves after his arrest, though today a judge threw out most of the charges In the meantime, squeaky clean Kobe has trouble building street cred.
posted on Jul 29, 2002 - View this thread

Coke Owns Jesus. Take this, all of you, and drink from it. This is my soft drink, which I offer up to you...
[via ktheory.]
posted on May 15, 2002 - View this thread

Victoria's Secret is going prime-time. On Nov. 15, Victoria's Secret will be putting on a fashion show on ABC smack dab in the middle of prime time. According to the Wall Street Journal, "in a move that further blurs the line searating entertainment and advertising, the program's high-profile models also will make guest appearances on at least two of the network's shows during the week of the broadcast" -- "Spin City" will go backstage, and the models will play "Who Wants to be a Millionaire."
posted on Nov 7, 2001 - View this thread