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Why do people believe something even after it's been proven false? A new study confirms that "the effect of misinformation on memory and reasoning cannot be completely eliminated even after it's been corrected." [more inside]
posted by zooropa on Jul 15, 2011 - 73 comments

"How to Create Advertising that Sells" by David Ogilvy From the late 60's to early 70's, ad agency Ogilvy & Mather ran a series of full-page ads designed to promote the then-new innovative marketing discipline called Direct Response. This ad (#4 in the series) was 1900 words long and featured advice for creating "advertising that sells." [more inside]
posted by zooropa on May 5, 2011 - 39 comments