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2 posts tagged with marketing by fearfulsymmetry.
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An unexpected corollary of the modern marketing-and-distribution model is that films no longer have time to find their audience; that audience has to be identified and solicited well in advance. The Cobra -
The New Yorker on the art and science of movie marketing.
posted by fearfulsymmetry
on Jan 21, 2009 -
36 comments
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