In 1984 Philip Morris created the Marlboro Adventure team to promote their flagship cigarette. DOC (Doctors Ought to Car), an international organization of health professionals, was founded to counteract the promotion of tobacco advertising. In 1993 as an effort to undermine the Marlboro Adventure Team US debut the DOC repainted a VW van as the Barfmobile, hired a handsome comedian [pdf] as Barf Man, printed thousands of Barfboro Barf Bags (imprinted with the words "DOES CIGARETTE ADVERTISING MAKE YOU SICK? US TOO!"), and created the Barfboro Barfing Team. [more inside]
The world's most expensive photocopy. An untitled cowboy photograph by Richard Prince set a record last night for the most expensive photograph sold at auction, with a price of $1,248,000. The catch? It's a re-photograph of pre-existing Marlboro ad.