In 1984 Philip Morris created the Marlboro Adventure team to promote their flagship cigarette. DOC (Doctors Ought to Car), an international organization of health professionals, was founded to counteract the promotion of tobacco advertising. In 1993 as an effort to undermine the Marlboro Adventure Team US debut the DOC repainted a VW van as the Barfmobile, hired a handsome comedian [pdf] as Barf Man, printed thousands of Barfboro Barf Bags (imprinted with the words "DOES CIGARETTE ADVERTISING MAKE YOU SICK? US TOO!"), and created the Barfboro Barfing Team. [more inside]
posted by wcfields on Jul 14, 2010 - 40 comments

Photo-Essay on the Marlboro Marine and PTSD. An update on this story: 1, 2.
posted by salvia on Nov 12, 2007 - 35 comments

The world's most expensive photocopy. An untitled cowboy photograph by Richard Prince set a record last night for the most expensive photograph sold at auction, with a price of $1,248,000. The catch? It's a re-photograph of pre-existing Marlboro ad.
posted by Robot Johnny on Nov 10, 2005 - 62 comments

"Marlboro Man" reflects on his sudden fame
posted by falconred on Nov 13, 2004 - 70 comments