According to stats [1
] gathered in this BusinessWeek story
, Marriage in America truly is a fading institution. Married Couple Households "have slipped from nearly 80% in the 1950s to just 50.7% today. That means that the U.S.'s 86 million single adults could soon define the new majority. Already, unmarrieds make up 42% of the workforce, 40% of home buyers, and 35% of voters..."
As a percentage, Never-marrieds, Late-marrieds, Widow(er)s, Single-sex Relationships and Unmarried Cohabitation all have grown significantly, while traditional marriage (and remarriage) has faded. I had no idea that there had been such a downturn. BusinessWeek's angle is that this is an emerging dominant demographic, and will be targeted as a whole, like Gen-X or the Baby Boomers. I Guess that means more flavors of Single-Serving Hot Pockets are on the way.
posted by kokogiak
on Oct 14, 2003 -