Maru the shibu inu shows that being fluffy doesn't just happen, it takes a lot of work. [more inside]
Last month, an innocent video of Japanese celebricat Maru climbing a ladder was defaced with a dick pic in the comments (NSFW ASCII art). The Internet's favorite feline was the latest casualty in a hurricane of spam, links to viruses, ASCII art and other flying debris that has descended on the YouTube comments section ever since Google forced all commenters to adopt Google+ accounts. [more inside]
August has been a strange and confusing month for some of the Internet's most famous cats. Maru, Master of Boxes That Are Bigger On The Inside, was presented with a new kitten companion who will travel with him across that impossibly clean floor and anywhere else they can manage. He is adjusting. (Posts are in Japanese and excellent English. Cute Overload's commenters have attempted to smooth out the Google translations of the Japanese: 1. 2.) And back in the States, Grumpy Cat met Lil Bub at a film festival. There were some flattened ears and bodies (Jezebel post with two vines), but no Eve-Margo tributes. Bonus retro musical link for Canadians.
"Dog owners have a dog park where they can show off their dogs, but cat people don't have that," she says. "The Internet is where people who love cats can go to say, 'Look how cute my cat is.'" On cat videos on the Internet, and maintaining the popularity of Henrí and Maru, while designers of the Scratching Post note how how some owners start writing in a first feline style. [more inside]
Festivids is a holiday fanvid exchange that, much in the spirit of Yuletide, focuses on less popular vidding fandoms. Subjects include Mythbuster's Buster, Mad Men's Peggy Olson, and Maru. The full masterlist is here. [more inside]
Introducing CATFIGHT! Battle for the Internet's Favourite Feline. The Bracket. Round 1: Old School Cats. Round 2: Eight Down, Eight Return to Duke It Out. Round 3: The Final Four. Last Round: The FINALS! And the Winner is...
Warning: if you read this you'll probably never be able to truly enjoy an extraordinary cat video again.
Don't say "poor wittle jaw." It's probably BROKEN. The Shocking Truth About 'OMG Cat' theorizes that a lot of cute cat videos might actually be painful for the cat (posted at The Awl). [more inside]
Caturday: I Can Has History plus Maru's many moods: music box l blankie peekaboo l Nature abhors a vacuum l weak in the time for toothbrush, sink pr0n. [more inside]