I want my, I want my, I want my VJV.

dirtdirt — Fri, 14 Aug 2009 10:32:19 -0800

Central Massachusetts, sometime in early 1985. You were cranking your way through the UHF dial when you caught a glimpse of Rock and Roll. It was V66, and you were hooked. On February 12, 1985, WVJV-TV - V66 - was born in Natick, Massachusetts. A local, over-the-air competitor to MTV, V66 was a dream come true for the cable-less masses. V66 was fairly chaotic - playing local artists (The Fools, Lizzie Bordon and the Axes, and Extreme), next to more alternative bands (the Cure, the Smiths, the Cult, and Kate Bush (interesting prehistoric ARPA post of some sort from a grateful fan in 1986!)), while also producing local versions of national songs (like a debasement of the worst song ever recorded, We Built this City, with Boston replacing SF, and an edited Money For Nothing with the V66 logo replacing MTV), as well as videos of local interest (This excrutiating alternative to the Superbowl Shuffle. Clearly the v66 candle burned twice as bright because by late 1986 it was all over - replaced by Home Shopping. So, until the documentary is finished, all we can do is watch these station ID outtakes starring Aerosmith, Cheech and Chong, and AC/DC (warning - dumbasses))

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I want my, I want my, I want my VJV.