AdDetector is a browser extension that spots articles with corporate sponsors.
It puts a big banner on top of any article that may appear unbiased at first glance, but is actually paid for by an advertiser.
For example, it turns the small, light-grey-on-white "Sponsored" on this deadspin article
into a giant red banner.
"Native advertising" previously.
Envisioning the American Dream
is "a visual remix of the American Dream as pictured in Mid-Century media" that discusses topics such as Man and Machines
, Vintage Advice for Cheaters
, and Suburbia for Sale
, amongst many others.
MissRepresentation calls out advertisers for their portrayal of women in their 2012 roundup video
. Also under scrutiny
this gift giving season: 20 Examples That Spencer's Gifts Hates Women
Notes From The Only Man To Die Of Trench Foot In The Media War
by Douglas Haddow "If you want to be a freelance writer and maintain a marginally civilized lifestyle, it’s best to keep cozy with anyone who can facilitate the transfer of funds into your wallet. Part-time prostitution is a good gig if you can pick your clients and fetch a decent rate, otherwise, it pays dividends to maintain copywriting credentials and occasionally dip your pen in the company ink."
With it's new redesign
Gawker, and it's affiliates
, will be moving away from being blogs. They want to be like Television
Ever made fun of a commercial, a TV show, or a romantic comedy? Of course you have. It’s like shooting fish in a barrel. But even shooting fish in a barrel can be done with style. Check out Info Mania’s Sarah Haskins’ Target Women spots in which Haskins dissects how the media types depicts we women types, especially when it comes to those matters so dear to the lady brain, like Botox
, birth control
, chick flicks
, female political candidates
, number two
, skin care
, the Oscars
, Disney Princesses
, The View
, Michelle Obama’s arms
, Lifetime programming
, lady parts
, and of course that official food of women, yogurt
. You can find a complete listing of Target Women spots here
The Dallas News has a bold new strategy for "becoming the most comprehensive and trusted partner for local businesses in attracting and retaining customers and continuing to generate important, relevant content for our consumers": Making it's editors report directly to advertising sales managers
"What if America wasn't America?" That was the question posed by a series of ads broadcast in the wake of the September 11th attacks, ads which depicted a dystopian America bereft of liberty: Library
. Together with more positive ads like Remember Freedom
and I Am an American
, they encouraged frightened viewers to cherish their freedoms and defend against division and prejudice in the face of terrorism (seven years previously
). The campaign was the work of the Ad Council
, a non-profit agency that employs the creative muscle of volunteer advertisers to raise awareness for social issues of national importance. Founded during WWII as the War Advertising Council, the organization has been behind some of the most memorable public service campaigns in American history
, including Rosie the Riveter
, Smokey the Bear
, McGruff the Crime Dog
, and the Crash Test Dummies
. And the Council is still at it today, producing striking, funny, and above all effective
PSAs on everything from student invention
to global warming
to arts education
to community service
Additional resources: A-to-Z index of Ad Council campaigns
- Campaigns organized by category
- Award-winning campaigns
- PSA Central
: A free download directory of TV, radio, and print PSAs (registration req'd)
- An exhaustive history of the Ad Council [46-page PDF]
- YouTube channel
- Vimeo channel
- Twitter feed
Why men in ads are dumb, goofy or completely inept. Several YT commercials and a thoughtful essay.
The evolution of the US presidential campaign ad, 1952 to 1996... 1952: Eisenhower-Nixon
(We Like Ike
, The Man from Abilene
) vs Stevenson-Sparkman
(I Love the Gov [apologies for the intro]
, Ike... Bob..., Vote Stevenson/The Music Man
, (Remember the Farmer, Back to the Days of '31
). Bonus: Newsreels dealing with the campaigns
(Eisenhower Answers America: The Cost of Living [excerpt]
, Corruption (california spot)
) vs Stevenson-Kefauver
(How's that again, General?
, The Man from Libertyville [same annoying intro], Ad-lee, Ad-lie
). Bonus: Election Day newsreel
, including a santa Claus arriving in a flying saucer; Eisenhower, Suez, and hungary in 1956
. [more inside]
that display a personal message for you...that was sort of cute, and voluntary. Billboards
with speakers that focused sound
on a spot...voices in your head are not so cute, and not voluntary. Billboards
that photograph you, and him, and her, process the imagery, perform a statistical analysis, and return a targeted ad based on your demographic profile...maybe plan a different route home
of the liberal Air America Radio Network
is old news. What's new is a leaked ABC memo to affiliates (.pdf original
) listing 90 corporations and major advertisers that stipulated that their ads not be aired during the broadcast of Air America content.
Is there any hope that radio or television news in the United States can report stories that do not uniformly support the goals and viewpoints of the S&P 500?
There are of course, alternative models
. Is it time for a PBS Newschanel
Remember that really shocking circa-2003 PUMA advertisement
that no one would take responsibility for? Its mystery has finally unraveled.
Alternate Reality Advertising?
I noticed this peculiar advert on this morning's commute. Seems it's part of an immersive ad campaign.
Since when do gamers
have enough money to buy luxury rides?
Breaking News: Pop-up ads suck.
Wired has a little op-ed piece about the netizens' extreme dislike of pop-up and pop-under ads. Using such choice quotes as, "A study conducted last year by Dynamic Logic found that almost 80 percent of those surveyed had a 'very negative' opinion of pop-up ads," the author goes on to chastise mainstream sites that still make use of them. Of course, his advice would be taken a great deal more seriously if his column didn't sport a massive pop-up ad for Blockbuster Online
The Indiana Supreme Court scolded
personal injury law firm Keller & Keller for their television ads that "create an impression that the claims they handle are settled, not because of the specific facts or legal circumstances of the claims, but merely by the mention of the name of the respondents' firm to insurance companies." Interestingly a search for this turned up Network Affiliates
, a company that sells advertising to lawyers.
Television ads are evidently not the
to find competent legal council and are considered to
in parts of Australia.
(Just to provide four different points of view on this issue.)
Reporters Sans Frontières
(Reporters Without Borders), an international organization advocating free press worldwide, has seen great success with a recent ad campaign featuring photos of famous French journalists murdered in a variety of methods
(NSFW). It's been so successful they're now contemplating taking the campaign global
, including the U.S.
Sony writes 'article' for Salon.
In an effort to find new revenue streams, Salon has published an ad/article written by Sony Corp. National Geographic
and Parent Soup
have also published ad/articles, though the New York Times said no
. While the articles do not directly reference Sony products, the feature people who do fascinating things with technology... technology which, it just so happens, is advertised conveniently right next to the technology featuring passage.
Is this sort of thing ever ethical? If so, what sort of disclosures are necessary. Clearly the ad/articles are intended to appear to be regular content.
Popup ads on your TV
So, the media moguls
have decided that they're tired of you ignoring their advertising...and thus, they will now insert popup ads into the live feeds. And you thought product placement was annoying. From Slashdot
MSNBC taking advantage of high site traffic; FORCING ads.
Personally I'm speechless. I think every other major site out there (no doubt the crippled Yahoo also) is doing this oor will be in the upcoming hours.
of current events
and "underground" marketing efforts
— coincidence? Or maybe this is a better question: which will still be around in six months, the worm or the sickeningly-sweet, caffeine-laden beverage?
'Is media bias real?', part two:
Left-leaning media criticism folks FAIR
have produced a report detailing some examples of of publishers, advertisers, and government officials killing stories they don't like and placing stories they do. What about the Chinese Wall between the business of news and the actual newsgathering? To quote a CBS news producer on the distinction between entertainment and news, "That line was over a long, long time ago....That line is long gone."
Is this annoying to anyone else?
I usually get most of my news from either ABCnews.com or CNN.com, then this morning I noticed that every time I load ABCnews, an annoying ad banner pops up for AT&T over the browser toolbar. I know that big sites have used popups before (usually as announcements or something else), but an ad popup on such a major site seems like an even further blurring of that line between media and advertising. I guess I'm switching news sources.
I approached this review
expecting it to be of the "major media providers are the problem, not the solution" sort, but discovered something somewhat different: "It’s not that the medium of the modern political campaign–television advertising–failed to do justice to men of substance, but that men of substance failed to adapt to television advertising..."
Advertising on Your GPS Reciever
It looks like advertisers are already dreaming up new uses for the higher quality GPS signals.
"You're walking down the block, your phone goes off as you pass every store and tells you that there's a 50-percent-off sale."
Someone remind me why it was a good idea to deregulate the GPS?