First Moon Party
A new ad from Hello Flo, a tampon subscription service.
Advertising about menstruation has often emphasized the down side - the inconveniences that "feminine products" can save women from. They have also often focused on body-shaming - suggesting that ideally, no one should know
you're even using them. Until now - a menstruation-related ad for HelloFlo
, a company that sends tampons delivered to your door, regularly, when you need them. It is voiced and acted by a spunky young girl,
who is not embarrassed but flamboyantly and splendidly proud of having her period.
After decades of selling tampons and "sanitary products" with ads
containing nebulous, euphemistic images and language, Kotex launched
a new product line, 'U by Kotex'
and a 'Declaration of Real Talk Campaign'
to encourage girls and women to speak about menstruation without embarrassment
. Ironically, their ad was rejected by the major US television networks
for mentioning the word 'vagina'. Here's the 'safe for the viewing public' version.
/ YT channel
. [more inside]
is a free service created with a single goal in mind: to keep you aware of when your wife, girlfriend, mother[!], sister, daughter, or any other women in your life are closing in on "that time of the month" - when things can get intense for what may seem to be no reason at all.
Aunt Flo has left the building! "A new drug being developed would eliminate menstruation altogether, while still allowing women to get pregnant. Another drug would eliminate both periods and pregnancy."
Stock in companies that sell white jeans set to skyrocket, while sales of red and white patterned bedsheets plummet! On a more serious note, how much easier will this make it to plan adventurous vacations, honeymoons, and doctor's appointments? How much easier would life be if you never, ever had to think about having a period again?