"Advertising is not well.
Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement
emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement
clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising
—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil
that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale
about the business models that sustain the Internet." [more inside]
In 2003, Andy "waxpancake" Baio created Upcoming
, "a collaborative event calendar focused on interesting arts and tech events around the world, curated by its community. It surfaced weird and wonderful events that usually fell under the radar of traditional event listings from newspapers and local weeklies." In 2005, it was acquired by Yahoo!, who killed the site last April with little warning, and no way to back up events
. Fortunately, the complete site was saved
by the Internet Archive
. But Upcoming isn't dead yet! Two months ago, Yahoo! offered to sell the domain back to Baio. And now, with a fully-funded kickstarter
, he's planning on "rebuilding it for the modern era using tools and platforms that weren't available when it was first designed." Welcome to the brilliant life, stupid death, and improbable return of Upcoming.org. [more inside]
"It feels strange to be active and highly visible on the Web for 15 years but it was only when I joined Facebook that someone from elementary school or high school ever contacted me."
In which on Ev Williams's platform
, Mr Haughey compares his experiences of Facebook and Twitter
. [more inside]
current (September 28, 2001) edition begins its story on the Internet in the wake of the recent terrorist attacks in the United States with a paragraph stating that:
By 9:15 Tuesday morning, a link to a live webcam atop the Empire State Building with a clear view of lower Manhattan was posted on Dave Winer's Scripting News Weblog (scripting.com). And dozens of other daily log writers, including the all-encompasing Metafilter.com, compiled the highlights from U.S. and foreign news sources.
The article goes on to mention many other links to relevant online sites including kottke.org, thefineline.org/tflblog, and camworld.com.
Apologies if this is a repost. I couldn't find it in recent days listings or search results.
story about the Webbies asks the question of how to find
the best sites
, and how good sites are interlinked on the Internet. So why is this notable? It's not, but everyone's favourite website
is mentioned. Gratz, Matt.
Meatfilter? Mistyped URL
's usually serve you up a porn site, annoying ads, or endless spawning windows. This one though, gave me a chuckle.
note: you probably don't want to click on any of the links 'cept for the meatfilter one