Got 30 seconds of XBox One game footage and absolutely nothing negative to say about it? A tweet from Ron Smith
, community director for Machinima UK, announced that if you posted videos for Machinima
, you could be making $3 CPM ($3 per thousand video views) on those videos. Only one catch: the agreement specifically forbids you
from saying "anything negative or disparaging about Machinima, Xbox One, or any of its Games"... in fact, you can't disclose the existence of the agreement. OK, maybe two catches: this may violate FTC rules on endorsements in advertising [PDF].
Smith's tweet was quickly taken down (and the Twitter handle taken by some vituperative anti-Machinima person), but the news spread to NeoGAF
before being confirmed by ArsTechinica
and by Kotaku
Want to know who nibbled at the bait? Check the Poptent activity panel for Nick Sheets
, who according to LinkedIn is the "Manager, Affiliate Activations (Branded Entertainment)"
for Machinima's L.A. office.
posted by The Pluto Gangsta
on Jan 20, 2014 -
Facebook, Google, Yahoo, Microsoft, Apple, LinkedIn and Aol have all teamed up to oppose
widespread government surveillance. In an open letter to the US president and members of congress, the companies urge
the government to reform
its digital spy apparatus.
reactions at the Guardian.
posted by brina
on Dec 9, 2013 -
A consortium of mobile phone makers including Apple, Microsoft, Blackberry, Ericsson and Sony have launched a barrage of patent suits against Google and major Android handset makers such as Samsung, Huawei and HTC. Unlike previous patent suits from the major shareholders, these suits are on the rocket docket of Eastern Texas.
posted by Talez
on Nov 1, 2013 -
Microsoft, Yahoo, Google, Facebook, PalTalk, AOL, Skype, YouTube, Apple are being monitored by the FBI and NSA, with Dropbox "coming soon."
So what can you do? Use some alternatives
. As Gabriel Weinberg, founder of DuckDuckGo
, told NPR: "we made the choice to just not track people so there is nothing to turn over.
posted by filthy light thief
on Jun 26, 2013 -
Back in the day, Ken Segall helped create Apple's Think Different campaign
and helped name the iMac
. More recently he worked on JC Penney's Yours Truly
, commercial, before JCP ousted Ron Johnson as its CEO. He writes a sharp, entertaining blog called Ken Segall's Observatory
, where he offers opinions on advertising and design geekery. His take on Ron Johnson's failure
is interesting, as is this post
on what it takes for an advertisement to stand out in a crowd. He calls attention to surprisingly decent ads from Microsoft
, critiques terrible ads (from Microsoft
and JC Penney
and even Apple
, and comments on whether skeuomorphism has its advantages
. He's also fond
of discussing product names
. Give this one a skip if advertising gives you hives, but for those of you who're interested in things like this Segall's blog is especially choice stuff.
posted by Rory Marinich
on May 3, 2013 -
Michael Dell, with the help of a $2 billion dollar investment from Microsoft, is taking Dell private
. Dell was once a $100 billion company, but has fallen behind HP and Lenovo in marketshare in the post-PC era. This is the largest leveraged buyout since 2007. [more inside]
posted by entropicamericana
on Feb 5, 2013 -
is an open-source program that fixes two of the biggest problems users perceive with the newly-released Windows 8: it brings back the Start Menu, and it allows users to log-in directly to the Desktop instead of the Start Screen. (8.4 MB WINDOWS DOWNLOAD)
posted by JHarris
on Oct 29, 2012 -
“These companies are willing to shove 1,000 attorneys down your throat if you share music, but won’t even respond to a legal order about actual music theft and piracy.”
] [more inside]
posted by jeffburdges
on Oct 17, 2012 -
Microsoft is pushing hard to win adoption and support for Windows Azure Cloud
services. How hard? Nerdcore hard.
When you think "cloud", do you think rap? Someone at Microsoft does
posted by ElDiabloConQueso
on Oct 12, 2012 -
Microsoft’s low-octane swan song was nothing if not symbolic of more than a decade littered with errors, missed opportunities, and the devolution of one of the industry’s innovators into a “me too” purveyor of other companies’ consumer products. ... How did this jaw-dropping role reversal happen? How could a company that stands among the most cash-rich in the world, the onetime icon of cool that broke IBM’s iron grip on the computer industry, have stumbled so badly in a race it was winning? [more inside]
posted by Egg Shen
on Jul 26, 2012 -
posted by schmod
on Jun 22, 2012 -
Microsoft at E3.
"Microsoft’s new strategy is to pump and smear, like someone squeezing ketchup onto a hamburger bun. They plan to pump the Xbox full of more television, more movies, more music—and then smear all of that content around, across multiple devices. But Microsoft isn’t thinking about “why.” It’s pumping and smearing, pumping and smearing, in the deranged hope that the result will be a delicious hamburger, rather than a soggy mess."
posted by Sebmojo
on Jun 6, 2012 -
Microsoft has agreed to purchase a big chunk of AOL's intellectual property for a big chunk of cash. Left unremarked
in most business news coverage is a little matter of history: A closure of sorts for the fiercest -- and possibly the most expensive -- tech rivalry of the dotcom era. Microsoft will own Netscape
. [more inside]
posted by ardgedee
on Apr 9, 2012 -