Got 30 seconds of XBox One game footage and absolutely nothing negative to say about it? A tweet from Ron Smith
, community director for Machinima UK, announced that if you posted videos for Machinima
, you could be making $3 CPM ($3 per thousand video views) on those videos. Only one catch: the agreement specifically forbids you
from saying "anything negative or disparaging about Machinima, Xbox One, or any of its Games"... in fact, you can't disclose the existence of the agreement. OK, maybe two catches: this may violate FTC rules on endorsements in advertising [PDF].
Smith's tweet was quickly taken down (and the Twitter handle taken by some vituperative anti-Machinima person), but the news spread to NeoGAF
before being confirmed by ArsTechinica
and by Kotaku
Want to know who nibbled at the bait? Check the Poptent activity panel for Nick Sheets
, who according to LinkedIn is the "Manager, Affiliate Activations (Branded Entertainment)"
for Machinima's L.A. office.
posted by The Pluto Gangsta
on Jan 20, 2014 -
Back in the day, Ken Segall helped create Apple's Think Different campaign
and helped name the iMac
. More recently he worked on JC Penney's Yours Truly
, commercial, before JCP ousted Ron Johnson as its CEO. He writes a sharp, entertaining blog called Ken Segall's Observatory
, where he offers opinions on advertising and design geekery. His take on Ron Johnson's failure
is interesting, as is this post
on what it takes for an advertisement to stand out in a crowd. He calls attention to surprisingly decent ads from Microsoft
, critiques terrible ads (from Microsoft
and JC Penney
and even Apple
, and comments on whether skeuomorphism has its advantages
. He's also fond
of discussing product names
. Give this one a skip if advertising gives you hives, but for those of you who're interested in things like this Segall's blog is especially choice stuff.
posted by Rory Marinich
on May 3, 2013 -
Hooray! Great news for those who love to communicate - Microsoft have released a new version of their popular Windows/MSN/.NET Messenger
software! So, let's glance at the new features: there's a great new look with a spinny logo thingy
, and... and, erm... well... it's had some features removed
... like the ability to use third-party add-ons... and, oh but wait, there's new pop-up advertising and alleged spy-ware
posted by Pretty_Generic
on Nov 26, 2002 -
More guerilla corporate advertising.
So another major technology company
vandalizes a city (a la the peace-love-penguin thing) and gets a slap on the hand. Obviously, this company can afford any punishment that could come their way for mere vandalism, and the publicity about the punishment process itself just leads to even more free advertising for them. (Not to mention, the free advertising they're getting from people like me commenting on the publicity ;) ) Can anything be done to keep the judicial system from becoming a new advertising medium?
posted by badstone
on Oct 30, 2002 -