The clueless reviews the Mac Mini
His chief gripes are "The Mini boots up into a stripped-down operating system which Apple calls OS X, similar to the stripped-down WindowsCE OS found on many handhelds." and "No serial ports, no way to connect a printer, no PS/2 ports, no floppy drive, no 5.25" bays." Let the hate mail campaign begin!
posted by StormBear
on Feb 2, 2005 -
This mildly salacious Mini commercial
showed up halfway through the Canadian broadcast of The Amazing Race tonight. But the French version
seems to work even better with the subtle use of captions and slightly louder gasping. Cheap production trick for the bilingual Canadian market or Gallic subtlety? (Quicktime required)
posted by maudlin
on Jun 5, 2003 -
Thieves have stolen 6 valuable paintings, and a Mini Cooper S. Read the mysterious novella by Scottish author, Val McDermid
, and then fly to Barcelona to take part in this mystery. Mini has arranged plane tickets and hotel for you. Are you up for some sleuthing? Get briefed.
This could be one of the coolest interactive marketing campaigns I've seen in a long while. [some links contain flash]
posted by mad
on Sep 13, 2002 -
This and other pro-small billboards are popping up in downtown Atlanta. No doubt they have cousins (little ones, I'm sure) springing up in your cities. I couldn't believe my eyes, because the billboards seemed to be promoting the ever-so-British Mini Cooper
The Mini is... well... just like it says, the veritable opposite of the stereotypical American SUV. Yes, it is the type of car Mr Bean
would drive. But when you see them in their natural Anglo habitat, you can't help but notice they're just perfectly suited to zipping to and from wherever. The site lets you find a dealer, build your own Mini and save it for future reference. The catch is that you have to fill out an opt-in form, but with lines like this as part of your agreement, how could you resist?"- I agree to chase squirrels around the park now and then and giggle like a madman while doing it."
Yeah. I want one. But will the American public?
posted by grabbingsand
on Mar 14, 2002 -
of silence for the end of The Mini. "My theory is 'Buy a Mini, get a social life for free.' It's true, believe me."
posted by thc
on Oct 15, 2000 -