A trio of Haruki Murakami's Advertorial Short Stories: In the late 1970s and early 1980s, Onward spent massive sums on advertising J. Press in the print media. The classic ad format, often seen on the back cover of lifestyle magazine Popeye, showed a Japanese or American man telling a colorful story about their favorite trad clothing item. In 1985, as Japanese pop culture went in more avant-garde directions, Onward came up with a new idea — asking up-and-coming novelist Murakami Haruki to write a very short story inside each month’s advertisement for magazines Popeye, Box, and Men’s Club. [more inside]
"Sometimes fate is like a small sandstorm that keeps changing direction. You change direction, but the sandstorm chases you". Murakami Haruki writes about love, earthquakes and -- in his new novel "Kafka on the Shore" -- mackerel raining from the sky. He is so famous in Japan that he was forced to flee the country, and now the rest of the globe (.pdf file) is fast catching on to his singular vision. More inside.