Thousands of new products and businesses every year need names. The creation of these names, is a business in itself, and is usually a pretty secretive process. But Igor
, a naming and branding agency, offers a surprisingly detailed and illuminating primer on the naming game. Igor describes how they do it
and who they’ve done it for
. Igor’s naming taxonomy charts
for various products (including one for the company names of naming companies
) help illustrate the research portion of the process. Check out: studies of successful names like Pepperidge Farm’s cookie names
, and why AT&T Canada’s name change to Allstream was a bad idea
. And don’t miss Igor’s two blogs (metablogged here
): Snark Hunting
, “all about naming and branding in popular culture” and Wordlab
, on “naming and branding issues.” For fun, try Wordlab’s own tongue-in-cheek naming tools
, like the Drug-o-matic drug name generator, Name Your Band, and the Morpheme generator.
posted by beagle
on Sep 7, 2006 -
The name "Firebird"
was chosen by Mozilla to rename their Phoenix
product. However, Firebird is also the name of a popular and long-standing open-source database
project -- and the Mozilla organization was clearly aware
of this naming conflict before making their decision. Some
feel that such an action, within the context of the open-source community, is unfair and constitutes bad etiquette, at the least. The discussion is ongoing
, but LinuxWorld reports that the Mozilla organization has deleted recent message-board comments that criticized their decision.
posted by TreeHugger
on Apr 16, 2003 -